AURORA® BLOG

Learn About These Award-Winning Toys! We are thrilled to announce some exciting news just in time for the holiday season. Two of our beloved Aurora toy lines, Spudsters and Epiphany STEM Labs, have earned a coveted spot in the Toy Insider's 2025 Holiday Gift Guide. This recognition is a tremendous honor, and we are proud to see our creations celebrated by one of...

Who Will Be Your Spirit Palm Pal?! Are you ready to meet your Palm Pals bestie? Whether you're already a Palm Pals fan or just discovering their adorable world, we’ve taken things to a whole new level of fun. Introducing the Palm Pals Bestie Quiz, an interactive way to discover which charming Palm Pals character matches your personality. Who doesn’t love a...

Discover all things Peppa! If your little one can’t get enough of Peppa Pig and her playful adventures, we’ve got the ultimate treat! The officially licensed Peppa Pig plush collection by Aurora is here: adorably soft, beautifully made, and perfect for fans of the show. Whether you're a parent looking to delight your Peppa fan or a young collector starting their plush journey,...

  How Plushies Support Mental Health Life can sometimes feel overwhelming, but comfort can come from the simplest joys. For many, the soft touch of a plush toy isn’t just nostalgic, it’s a powerful source of emotional support. Plushies and stuffed animals have quietly carved out a role in promoting positive mental health. Whether you’re seeking a soothing companion or a whimsical...

Explore the Magic of Axolotls! If you’ve fallen in love with an axolotl plush toy lately, you’re not alone. These smiley, squishy little creatures are more than just internet-famous - they’re real animals with fascinating features that make them one of the cutest amphibians on the planet! Whether you’re a parent shopping for your animal-loving child or a collector of all things...

  Aurora Plush is Bringing the Heat! School’s out, sun’s up, and Aurora’s bringing the ultimate plush party to your summer! Whether you’re jet-setting, lounging at home, or hanging out with your crew, our newest plushies are the season’s must-have companions. From tiny trendsetters to stackable snooze buddies, this summer’s plush lineup is packed with personality and perfect for collectors of all...