Aurora®'s Sustainability Promise

Committed to a Greener Earth


Contributing to our environment's sustainability while delivering smiles to millions of people all over the globe.

The Green Heart of Aurora®'s Pledge to Eco Conservation

Eco Nation™ is an award-winning collection acknowledged by parents and fans alike for its impressive soft quality, all made from recycled materials. All our plush is produced using eco-friendly recycled plastic bottles and so far we have saved over 700 million plastic bottles from the landfill.

Every piece of fabric and fiber filling is made from recycled plastic bottles with intricately embroidered eyes instead of non-biodegradable plastic eyes. Even the packaging and labels used are made from recycled materials.

Eco Nation™ plush represents Aurora's promise to contribute to a greener Earth and shares the message that even plush toys can make a difference to our environment.

Where Eco-Responsibility Meets Innovative Toys

With the rise in environmental consciousness, there's a growing trend among consumers towards products that are both sustainable and eco-friendly. In the world of children's toys, an innovative and eco-conscious option has surfaced in the form of toys made from wheat straw.

Wheat straw is typically a leftover byproduct from a farmer's wheat harvest and is often wasted or incinerated. With it being a naturally grown crop, it presents itself as a viable, green alternative to the usual plastic used in the manufacturing of toys.

Leveraging this natural and renewable resource brings several advantages including enhanced sustainability, safety, and the provision of distinct and enjoyable play experiences.

Your purchase of eco-friendly Wheatley™ toys rather than pure plastic toys contributes to a cleaner environment while providing children an opportunity to learn how to support a greener earth

Aurora® Toys - Wheatley™ - Bucket Beach Set
$ 17.59
$ 17.59
Aurora® Toys - Wheatley™ - Car Hauler
$ 35.69
$ 35.69
Aurora® Toys - Wheatley™ - Plane & Helicopter
$ 21.89
$ 21.89
Aurora® Toys - Wheatley™ - Mini Planes
$ 13.99
$ 13.99
Aurora® Toys - Wheatley™ - Large Bucket Beach Set
$ 37.09
$ 37.09
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Soft & Gentle Eco-Conscious Baby Toys

Discover a world of gentle care and sustainable joy with our eco ebba baby plush products. Crafted with love and consideration for the planet, our eco ebba collection combines the softest materials with eco-friendly practices, ensuring a nurturing environment for your little ones.

Each product is thoughtfully designed to embrace your baby in comfort while leaving a lighter footprint on the Earth. Choose conscious parenting with our eco ebba essentials and let every precious moment be as pure as the love you share.

All our baby plush is produced using eco-friendly recycled plastic bottles and so far we have saved over 700 million plastic bottles from the landfill.

ebba™ - Eco Ebba™ - 12" Sydney Stego™
$ 18.69
$ 18.69
ebba™ - Eco Ebba™ - 5.5" Sydney Stego Rattle™
$ 13.49
$ 13.49
ebba™ - Eco Ebba™ - 5.5" Edan Edaph Rattle™
$ 13.49
$ 13.49
ebba™ - Eco Ebba™ - 12" Tai Tricera™
$ 18.69
$ 18.69
ebba™ - Eco Ebba™ - 6" Goat Kid Rattle™
$ 6.75
$ 13.49
$ 6.75
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Trending Now

Aurora® - Eco Nation™ - 14.5" Axolotl
$ 18.89
$ 18.89
Aurora® - Eco Nation™ - 15" Blacktip Shark
$ 18.89
$ 18.89
Aurora® - Eco Nation™ - 8" Ram
$ 18.89
$ 18.89
Aurora® - Eco Nation™ - 9" Cheetah
$ 18.89
$ 18.89
Aurora® - Eco Nation™ - 9.5" Sloth
$ 18.89
$ 18.89
Aurora® - Eco Nation™ - 9.5" Wolf
$ 18.89
$ 18.89
Aurora® - Eco Nation™ - 13.5" Brachiosaurus
$ 18.89
$ 18.89
Aurora® - Eco Nation™ - 9.5" Penguin
$ 18.89
$ 18.89
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