Aurora Plush is Bringing the Heat!

School’s out, sun’s up, and Aurora’s bringing the ultimate plush party to your summer! Whether you’re jet-setting, lounging at home, or hanging out with your crew, our newest plushies are the season’s must-have companions. From tiny trendsetters to stackable snooze buddies, this summer’s plush lineup is packed with personality and perfect for collectors of all ages.

Palm Pals™ Are Back with More Tiny Friends

Meet Your Pocket-Sized Partners

Palm Pals are stealing hearts (and space in your collection storage) with their bite-sized charm and bold personalities. These plushies are perfectly palm-sized, easy to collect, and always ready to tag along—whether it’s a beach day, sleepover, or summer road trip.

• Tubby Rubber Ducky – Splash into nostalgia with a bathtime classic turned plush.
• Oceana Mermaid – Dive into magic with your dreamy underwater bestie.
• Dashi Cup Noodles – A cozy hug for every foodie’s heart.
• Shortstop Soft Ball – The only soft ball you want to catch.
• AND 12 others!

And there’s even more to discover! With endless personalities to explore, the only question is—who will join your #palmpalsparty?

Spudsters™: Your Potato-Shaped Pals

The Cutest Couch Potatoes Ever

Who knew potatoes could be this plush? You know them! You love them! Spudsters, the squishy, snuggly, starch-inspired squad that brings personality and playfulness to a whole new level. Designed like perfectly plump potatoes and infused with quirky character, each Spudster is made to lounge, loaf, and light up your life.

Potato Personalities to Love

These aren’t your average couch potatoes—they’re lovable, lazy legends. Each Spudster features a unique animal-inspired design with just the right dose of sleepy charm and silly vibes. Whether you're into the tired tater tot energy of our Armadillo Plush or prefer the zen calm of the Peaceful Potato Blueberry Cow, there’s a spuddy for every vibe.

Why Everyone’s Obsessing

• Ultra-soft fabric that’s made for marathoning movies or stacking in plush piles.
• Silly-sweet expressions that capture all your moods (especially nap mode).
• Perfect giftability, especially for friends who understand the power of a good sprawl.

Whether you're gifting, collecting, or just need the plush equivalent of a comfort carb, Spudsters deliver warmth, personality, and a whole lot of squish. They're more than plush toys—they're your plush potatoes for life.

Flapjacks™ Take Plush to a Whole New (and Flat) Level

Flat, Stackable, and Full of Charm

Say hello to Flapjacks, the stackable plush collection that’s as adorable as it is space-saving. Designed like soft, flat pancakes and packed with personality, Flapjacks double as squishable companions and cozy pillows.

Why We’re Obsessed:

• Stackable & Space-Saving – Perfect for small shelves, dorms, or plush displays with big dreams.
• Multi-Purpose Fun – A plush, a pillow, a statement piece—Flapjacks do it all.
• Bold Personalities – Each one brings a fresh flavor of fun, with silly faces and huggable softness.
• Collectability Factor – With more on the way, stacking your favorites becomes half the fun!

From Cassidy Cat’s playful charm to Angelo the Axolotl’s winning smile, Flapjacks are a whole new way to cuddle, collect, and show off your plush pride.

Peppa Pig™ Joins the Aurora Plush Family

A Beloved Classic, Now Huggably Soft

Aurora is proud to present the official Peppa Pig plush collection—bringing Peppa, George, and friends into your arms with high-quality materials and show-accurate charm. Whether you’re hosting tea parties or drifting off to bedtime stories, these plushies spark imagination and joy at any age.

Perfect for Fans Young & Young-at-Heart

Soft, durable, and oh-so-cute, these Peppa Pig plushies are a must for collectors, kids, and anyone who loves a little oink-tastic fun.

Make the Most of Summer with Aurora Plush

This summer’s plush drop is all about joy, comfort, and collecting characters that make you smile. Whether you're building your #palmpalsparty, stacking Flapjacks sky-high, snuggling up with a Spudster, or adventuring with Peppa, there's a plush for every moment.

Don’t miss out—explore the full lineup and discover your next favorite cuddle buddy. Start your collection today and tag us in your summer plush pics for a chance to be featured in our community spotlight!

Summer Plush Toy Releases from Aurora | Palm Pals, Spudsters & More!