Spark a Passion for Play - Where Quality Meets Innovative Toys!

Aurora® Toys embodies quality and innovation in the world of play, crafting not just toys but gateways to imagination and excitement.

Poppy Slime Co™ - Stretch, Squish, Sparkle!

Feel squishy slime ooze between your fingers every satisfying squeeze!
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Animal Play Figures - Explore Animal Habitats

Mini animal figures with their paired habitats for immersive fun
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Three eco-friendly toys in the Wheatley vehicles collection, a dump truck toy, a fire truck toy, and a cement truck

Wheatley™ Vehicles - Innovative Sustainable Fun

Made from wheat straw plastic to encourage environmental responsibility!
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Aurora®, Aurora® Toys, and ebba™ Mix & Match Bundling

Get ready for an unforgettable journey with Aurora®, Aurora® Toys, and ebba™!


Embark on a magical adventure with our Personalized Mix & Match Celebration, where you can now explore a world of plush toys, baby plush, and toys from Aurora®, Aurora® Toys, and ebba™ collections.

Enjoy an exhilarating 15% discount applied automatically once two or more items are added to your cart. Mix any two or more items to create your personally curated bundle.

With a plethora of high-quality plush and toys to choose from, ignite your imagination today and let the fun begin!

*Please note that this discount is not applicable to clearance items and cannot be combined with any other promotion including Teddy Perks Rewards

EXPLORE ALL COLLECTIONS

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A large beach bucket set that comes with a shovel toy, a claw toy, and five sand toys for the beach
Beach Bucket Set
An orange stretchy caterpillar toy with a green, pink, and blue stretchy worm toy
Stretchy Caterpillar
"Eco-friendly Aurora Toys collection, include a fire truck toy, a garbage truck toy, a dump truck toy, and a cement truck toy "
Mini City Vehicles
A green and blue jumbo spring toy that can do several toy springs tricks
Jumbo Spring
Four toy animals in the Aurora Toys Jumbo Animal collection, a bear toy, an elephant toy, a lion toy, and a tiger toy

Jumbo Soft Animal Figures

Realistic animal toys that will bring playtime to life!
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Trending Now

Aurora® Toys - Poppy Slime Co.™ - Frosty Snowflakes Slime
$ 20.59
$ 20.59
Aurora® Toys - Poppy Slime Co.™ - Gingerbread Cheer Slime
$ 20.59
$ 20.59
Aurora® Toys - Poppy Slime Co.™ - Trick Or Treat Slime
$ 20.59
$ 20.59
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Featured Products

Aurora® Toys - 3.5" Hatch & Grow Butterfly
$ 12.09
$ 12.09
Aurora® Toys - 4" Hatch & Grow Dino Egg
$ 14.29
$ 14.29
Aurora® Toys - 2.25" Grow Your Own Unicorn
$ 13.69
$ 13.69
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Hatch & Grow Toys

Just add water and unleash the magic of transformation!
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A green doctor toy kit that comes with a variety of doctor toys by Aurora Toys

Doctor Kit Playset - Imaginative Pretend Play

Crafted from wheat straw plastic to support sustainable playtime!
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