AURORA® BLOG

Craft a Summertime Dress for Your Plush Summer is here, and it's the perfect time to give your plush toys a stylish new look! In this DIY guide, we'll show you how to craft a beautiful summertime dress for your beloved plushie. With a few simple materials and some creativity, you can transform your plush into the best-dressed toy on the block....

Discover the Charm of MewMews™ Are you ready to welcome a new cuddle companion into your home? Say hello to MewMews™, Aurora’s latest sensation in the world of plush pals! These adorable cat plushies are not just toys; they’re unique characters, each with their own story and personality. Meet the MewMews™ Family A Plush with Personality The first series of MewMews™ features...

Discover Aurora World's exciting acquisition of Mary Meyer in our latest blog. Learn how this strategic move enhances our plush toy offerings and promises greater innovation and quality. Dive into the details of this industry-defining merger.

Discover Aurora's Summer Showcase featuring our exciting new plush lineup! From Huggle Pals™ to Spudsters™, find the perfect plushie for collectors, kids, and cuddle enthusiasts alike. Embrace a summer of joy, comfort, and endless plushie adventures with Aurora®!

Discover the ultimate guide to cleaning your Aurora® and ebba™ plushies. Learn essential tips and step-by-step instructions to keep your beloved stuffed animals looking their best. Ensure your plushies remain hygienic, durable, and cherished companions with our expert cleaning advice.

Aurora® pledges to make the world a better place one eco-friendly plush and toy at a time. We believe in the power of play and imagination, but equally, we recognize the responsibility we bear toward our planet.