AURORA® BLOG

DIY Corner: How to Craft a Summertime Dress for Your Plush

Craft a Summertime Dress for Your Plush Summer is here, and it's the perfect time to give your plush toys a stylish new look! In this DIY guide, we'll show you how to craft a beautiful summertime dress for your beloved plushie. With a few simple materials and some creativity, you can transform your plush into the best-dressed toy on the block....

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Meet the MewMews™: Adorable Cat Plushies with Unique Personalities

Discover the Charm of MewMews™ Are you ready to welcome a new cuddle companion into your home? Say hello to MewMews™, Aurora’s latest sensation in the world of plush pals! These adorable cat plushies are not just toys; they’re unique characters, each with their own story and personality. Meet the MewMews™ Family A Plush with Personality The first series of MewMews™ features...

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Aurora World Inc Welcomes Mary Meyer!

Discover Aurora World's exciting acquisition of Mary Meyer in our latest blog. Learn how this strategic move enhances our plush toy offerings and promises greater innovation and quality. Dive into the details of this industry-defining merger.

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It's Time for the Summer Plush Showcase: See What's New This Season!

Discover Aurora's Summer Showcase featuring our exciting new plush lineup! From Huggle Pals™ to Spudsters™, find the perfect plushie for collectors, kids, and cuddle enthusiasts alike. Embrace a summer of joy, comfort, and endless plushie adventures with Aurora®!

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The Ultimate Guide to Cleaning Your Plushies

Discover the ultimate guide to cleaning your Aurora® and ebba™ plushies. Learn essential tips and step-by-step instructions to keep your beloved stuffed animals looking their best. Ensure your plushies remain hygienic, durable, and cherished companions with our expert cleaning advice.

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Our FEATURED Springtime Plush & How to Grab Them

Discover the magic of Aurora's Spring plush collection! Meet the enchanting Fungi Friends, adorable Palm Pals, and delightful Spudsters, plus our exclusive licensed plushies. Embrace the joy of spring with these irresistible new companions. Start your collection today!

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