AURORA® BLOG

New Year, New Plush As we welcome 2025, Aurora is excited to unveil a magical array of new plush concepts designed to infuse your year with joy, creativity, and the comforting touch of softness. From whimsical designs that inspire play and imagination to cuddly companions that become part of your daily life, we're thrilled to offer these delightful new additions to our...

Join in on the Festive Cheer! Welcome, everyone! As the holiday season arrives, Aurora is excited to introduce a festive and fun way to celebrate with our fans. Known for our commitment to crafting high-quality plush toys, Aurora brings comfort and joy to people of all ages. This year, we are spicing up the holiday cheer with our "12 Days of Pals-mas"...

Give the Gift of Palm Pals™ Are you ready to add some extra charm to your holiday season? Whether you’re shopping for a dedicated plush collector, a toy enthusiast, or someone who could use a dose of cuddly joy, Palm Pals are the absolute must-have gift this year! These iconic plushies stand out for their signature under-stuffed bodies, irresistibly soft fabrics, and...

Find the Perfect Christmas Plush Toy As the holiday season approaches, the air is infused with a unique sense of enchantment. Streets glisten under twinkling lights, homes radiate warmth against the crisp winter chill, and melodies of cherished carols fill the atmosphere. It’s a time for joy, reflection, and creating memories with loved ones. Amidst the delightful chaos of preparing for holiday...

Find Your Place on the Spud-O-Meter! Welcome to the delightful world of Spudsters by Aurora, where each potato-shaped plush is not just a toy but a companion that matches your spirit! These unique plushies blend the charm of animals with the quirky, cuddly form of a potato, making them perfect for both play and display. To make your experience even more fun,...

Find the Perfect Plush for Your Costume! Halloween is the perfect time to dive into the world of scary movies, and what better way to enhance your spooky season experience than by pairing your favorite spooky flicks with a cuddly companion? Aurora World offers a range of plush toys that are adorable and double as the perfect accessory for your Halloween costumes. Here’s...