AURORA® BLOG

Discover Aurora World's exciting acquisition of Mary Meyer in our latest blog. Learn how this strategic move enhances our plush toy offerings and promises greater innovation and quality. Dive into the details of this industry-defining merger.

Discover Aurora's Summer Showcase featuring our exciting new plush lineup! From Huggle Pals™ to Spudsters™, find the perfect plushie for collectors, kids, and cuddle enthusiasts alike. Embrace a summer of joy, comfort, and endless plushie adventures with Aurora®!

Discover the ultimate guide to cleaning your Aurora® and ebba™ plushies. Learn essential tips and step-by-step instructions to keep your beloved stuffed animals looking their best. Ensure your plushies remain hygienic, durable, and cherished companions with our expert cleaning advice.

Aurora® pledges to make the world a better place one eco-friendly plush and toy at a time. We believe in the power of play and imagination, but equally, we recognize the responsibility we bear toward our planet.

Discover the magic of Aurora's Spring plush collection! Meet the enchanting Fungi Friends, adorable Palm Pals, and delightful Spudsters, plus our exclusive licensed plushies. Embrace the joy of spring with these irresistible new companions. Start your collection today!

Summary: Celebrating 40 Years of Plush Love Celebrating 40 Years of Plush Love Welcome to Aurora®'s brand-new blog! Join us as we celebrate 40 years of bringing joy to the world through cuddly companions. Dive into the plushiverse with us and explore behind-the-scenes looks, plushie pampering tips, DIY projects, eco-friendly practices, collector's guides, and more! Be part of our plushie community, where...