AURORA® BLOG

  How Plushies Support Mental Health Life can sometimes feel overwhelming, but comfort can come from the simplest joys. For many, the soft touch of a plush toy isn’t just nostalgic, it’s a powerful source of emotional support. Plushies and stuffed animals have quietly carved out a role in promoting positive mental health. Whether you’re seeking a soothing companion or a whimsical...

Explore the Magic of Axolotls! If you’ve fallen in love with an axolotl plush toy lately, you’re not alone. These smiley, squishy little creatures are more than just internet-famous - they’re real animals with fascinating features that make them one of the cutest amphibians on the planet! Whether you’re a parent shopping for your animal-loving child or a collector of all things...

  Aurora Plush is Bringing the Heat! School’s out, sun’s up, and Aurora’s bringing the ultimate plush party to your summer! Whether you’re jet-setting, lounging at home, or hanging out with your crew, our newest plushies are the season’s must-have companions. From tiny trendsetters to stackable snooze buddies, this summer’s plush lineup is packed with personality and perfect for collectors of all...

Baby’s First Friend Has Arrived! Aurora is thrilled to announce that we are now an official retailer of WubbaNub, the beloved brand trusted by parents and adored by babies since 1999. From hospital nurseries to diaper bags around the world, WubbaNub’s patented pacifier-and-plush combination has become a must-have for families everywhere—and now, these cherished comforts are available through Aurora! What Makes WubbaNub...

  The Hoppin' History of the Easter Bunny As spring unfolds its vibrant palette, families around the world prepare to celebrate Easter, a time brimming with traditions and joyful gatherings. Central to these celebrations is the Easter Bunny, a symbol of generosity and the renewal of spring. But where did this charming tradition originate, and how has it become a key figure...

  Aurora & Palm Pals Instagram Highlights Welcome to a visual journey through our most cherished social media highlights! Today, we're excited to share a collection of images that have resonated deeply with our followers. These posts are not just pictures; they are stories of connection, adorable moments, and the joy that Palm Pals and Aurora Plush bring to fans worldwide. Join...