AURORA® BLOG

Say hello to the new Spudsters™ Spring has sprung, and so have a few fresh faces in the world of Spudsters! If you’re a fan of fluffy friends that double as decor and delightful cuddle companions, you’re in for a treat. The Spudster family is growing, bringing more squishy, mashable joy to your collection. But before we introduce the new recruits, let’s talk...

Discover Aurora's New Collections! Pop the confetti and get those party horns ready! As we wave a fond farewell to 2025, the team here at Aurora is absolutely buzzing with excitement to welcome 2026. A new year represents a fresh start, a blank page in your diary, and most importantly for us plush enthusiasts: a brand-new reason to expand our cuddle collections!...

Celebrate the 75th Anniversary of: Seventy-five years. It’s enough time for comic strips to turn into cultural icons and for generations to fall in love with a certain round-headed kid and his wildly imaginative beagle. For so many of us, Peanuts is more than ink on paper; it’s the gentle humor and simple wisdom we grew up with, the soundtrack to family...

  Aurora Plush is Bringing the Heat! School’s out, sun’s up, and Aurora’s bringing the ultimate plush party to your summer! Whether you’re jet-setting, lounging at home, or hanging out with your crew, our newest plushies are the season’s must-have companions. From tiny trendsetters to stackable snooze buddies, this summer’s plush lineup is packed with personality and perfect for collectors of all...

Give the Gift of Palm Pals™ Are you ready to add some extra charm to your holiday season? Whether you’re shopping for a dedicated plush collector, a toy enthusiast, or someone who could use a dose of cuddly joy, Palm Pals are the absolute must-have gift this year! These iconic plushies stand out for their signature under-stuffed bodies, irresistibly soft fabrics, and...

Find the Perfect Christmas Plush Toy As the holiday season approaches, the air is infused with a unique sense of enchantment. Streets glisten under twinkling lights, homes radiate warmth against the crisp winter chill, and melodies of cherished carols fill the atmosphere. It’s a time for joy, reflection, and creating memories with loved ones. Amidst the delightful chaos of preparing for holiday...