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More Spudsters™ Are Sprouting! Meet Spring’s Sweetest Potatoes

15 February 2026

New Year, New Cuddles: Unveiling the New 2026 Aurora Plush Collections

15 January 2026

Good Grief! Peanuts is Celebrating Their 75th Anniversary!

02 October 2025

From Palm Pals™ to Spudsters™: This Summer’s Must-Have Plushies

01 June 2025

Top 10 Palm Pals™ of the Year – The Ultimate Holiday Gift Guide for Plush Collectors

01 December 2024

Welcome to the Aurora Plush® and Toy Blog!

featured Scare Your Collection with Aurora®'s Halloween Plush Lineup!

Adorable Halloween-Themed Plushies! As the leaves turn and the air chills, it's clear that Halloween is just around the corner, bringing with it the excitement of costumes, treats, and, of course, spooktacular plushies! Aurora has outdone itself this year with an array of adorable yet eerie companions sure to delight collectors and Halloween enthusiasts alike. From the charmingly quirky Spudsters to the spirited...

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Explore Peanuts® Through the Ages: Snoopy, Woodstock, & Friends

Discover the timeless charm of the Peanuts comic strip by Charles M. Schulz. Explore the iconic characters like Charlie Brown, Snoopy, and Woodstock, and learn about Aurora's officially licensed high-quality Peanuts plushies that every fan needs in their collection. Celebrate over seventy years of heartfelt humor and nostalgia!

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10 of the Most Popular Aurora® Plushies of the Year (So Far!)

Explore Fan-Favorite Plushies! The magic of plushies lies in their ability to bring comfort, joy, and a touch of whimsy into our lives. Whether you're a seasoned collector, a parent looking for the perfect companion for your child, or simply a plush enthusiast, this countdown of the top 10 Aurora® plushies of the year will surely delight you. Let's count down from...

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Meet the MewMews™: Adorable Cat Plushies with Unique Personalities

Discover the Charm of MewMews™ Are you ready to welcome a new cuddle companion into your home? Say hello to MewMews™, Aurora’s latest sensation in the world of plush pals! These adorable cat plushies are not just toys; they’re unique characters, each with their own story and personality. Meet the MewMews™ Family A Plush with Personality The first series of MewMews™ features...

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