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AURORA® BLOG

New Year, New Cuddles: Unveiling the New 2026 Aurora Plush Collections

by Marketing Department 15 Jan 2026

Discover Aurora's New Collections!

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Pop the confetti and get those party horns ready! As we wave a fond farewell to 2025, the team here at Aurora is absolutely buzzing with excitement to welcome 2026. A new year represents a fresh start, a blank page in your diary, and most importantly for us plush enthusiasts: a brand-new reason to expand our cuddle collections!

At the start of every year, we pull back the curtain on our latest plush concepts, and we believe 2026 is shaping up to be another GREAT year. Whether you are a dedicated collector with shelves full of friends or someone looking for that one perfect snuggle buddy, this year’s lineup has something special just for you.

We have been busy in the workshop dreaming up characters that spark joy, encourage relaxation, and invite a little bit of magic into your daily life. From adorably plump pals designed for maximum lounging to wearable friends that take flight with you, we can’t wait to introduce you to the new crew.

Are you ready to meet your new obsessions? Let’s jump right in and explore the three spectacular new collections launching this year!

It's Time to Shake Your Rump with the Rumplers™ Collection!

Let’s be honest: after the hustle and bustle of the holiday season, don’t we all just want to flop down and relax? Enter the Rumplers Collection. We have designed these cuties with one goal in mind: maximum silly-cute coziness.

Rumplers are adorably plump plush animals that have mastered the art of the "flop." With an endearing, laid-back pose, they look exactly how we feel on a lazy Sunday afternoon. But the magic really lies in the feel. We’ve utilized a mix of ultra-plush textures that blend smooth and fuzzy materials. The result? A tactile experience that is soothing, satisfying, and impossible to put down.

Their signature feature is their oversized rumps (hence the name!), which gives them an undeniable charm and helps them sit perfectly content wherever you place them. They are heavy enough to feel substantial in your arms but soft enough to squash into a hug.

Rumplers collection by aurora featuring a platypus, axolotl, and cow

Meet the Chill Crew

While the whole collection is delightful, there are two stars we think you’re going to fall in love with immediately:

A soft pink plush axolotl with a rounded body and relaxed pose from Rumplers by Aurora plush.

Arturo Axolotl™

Say hello to the chillest artist in the cuddle crew! Everyone’s favorite aquatic friend gets the Rumpler treatment, and the result is pure, squishy magic. With his plump, rounded body and soft pink plush, Arturo captures the whimsical nature of the axolotl but with extra smoosh. His fuzzy gills and smooth body create a sensory delight, while his relaxed pose says, "No worries, just vibes." Whether he’s daydreaming about his next masterpiece or just lounging on your desk, this artsy axolotl is the perfect companion to remind you to take a deep breath during a busy workday.

an opossum plush from the rumplers collection by Aurora


Ori Opossum™

This cheerful snacker loves to eat, lounge, and repeat, which might explain how his rump got so delightfully round. With soft gray fur, pink paws, and a perfectly plump body crafted from Aurora’s signature ultra-soft blend of fuzzy and velvety fabrics, Ori is made for maximum comfort and cuddly charm, delivering the cozy satisfaction of a post-snack nap every time. With his oversized rump and blissful expression, Ori is a sweet reminder that sometimes the best thing you can do is enjoy your favorite treats and take it easy.

Ready to Relax?

If your 2026 resolution involves more self-care and downtime, you need a Rumpler by your side. These plushies are made to melt your heart and your stress away.

Click here to view the whole Rumplers collection!

The Lil Dreamers™ Collection: Eyes on the Stars

If Rumplers are about grounding yourself in comfort, the Lil Dreamers collection is all about looking up and dreaming. Step into a world where every cuddle inspires imagination!

These precious plush friends are instantly recognizable by their wide, wonder-filled eyes and soft upward gaze. They aren’t just looking at you; they are looking toward the future, the sky, and the endless possibilities of your dreams. We wanted to capture that specific feeling of childhood curiosity... the belief that magic is real and anything is possible.

Crafted with our signature quality, Lil Dreamers feature irresistibly soft textures that make them perfect for quiet moments. They are the ideal companions for storytime snuggles or keeping you company while you drift off to sleep. They serve as gentle reminders to keep reaching for your dreams, no matter how big or small they might seem.

Lil Dreamers collection by Aurora featuring a chicken, cow, frog, and pig

Dream Big with These New Friends

Every Lil Dreamer has a personality that shines through, but here are two that have captured our hearts completely.

Cosmo pig plush from the lil dreamers collection by aurora

Cosmo Pig™

Who says pigs can’t fly? Cosmo looks like he’s ready to soar straight to the moon. With a hopeful expression and the softest pink plush, Cosmo is a symbol of believing in the impossible. He is perfect for anyone who needs a little encouragement to chase a big goal this year.


Nova chicken plush from the lil dreamers collection by aurora

Nova Chicken™

Nova brings a touch of farmhouse charm mixed with celestial wonder. This isn't your average barnyard bird; Nova is gazing skyward, spotting constellations and making wishes. The detailed stitching and fluffy texture make Nova a unique addition to any collection, proving that inspiration can be found in the most unexpected places.

Spark Your Imagination

Let your imagination take flight with these adorable dreamers by your side. Whether for yourself or as a gift for a little one with big ideas, Lil Dreamers are symbols of hope and kindness.

Click here to view the rest of the Lil Dreamers!

The Wrist Fliers™ Collection: Magic You Can Wear

Why leave your plush friends at home when they can come along for the ride? Take flight with Wrist Fliers, the innovative winged companions that go wherever you go!

We wanted to bridge the gap between fashion, play, and plush collecting. Each Wrist Flier features a comfortable, elasticized wristband that keeps your winged pal secure, whether you are running around the playground, typing at your computer, or heading to a convention.

The detail on these is truly stunning. We use vivid, high-quality prints to capture the intricate patterns of real butterfly and insect wings. From lifelike designs to imaginative fantasy hues, these plush pals turn your everyday outfit into something magical. They are soft, wearable, and absolutely full of character.

Wrist Fliers collection, butterfly toys that go around your wrist

Wear Your Wings

These are going to be the ultimate accessory for 2026. Here are two distinct styles to get your collection started.

Monarch Butterfly wrist flier toy from Aurora

Monarch Butterfly

Classic, vibrant, and beautiful. The Monarch Wrist Flier features the iconic orange and black pattern that nature lovers adore. It looks incredible perched on your wrist, adding a splash of color to any ensemble. It’s like having a real butterfly land on you and decide to stay for a while!


A plush pink and lavender Blush Butterfly with shimmering wings from Aurora’s Wrist Fliers collection.

Blush Butterfly

For those who prefer a softer aesthetic, the Blush Butterfly offers imaginative fantasy hues in pastel pinks and purples. It’s whimsical, dreamy, and adds a fairy-tale touch to your day. It’s the perfect accessory for anyone who wants to show off their softer side.

Let Your Personality Take Wing

Wrap one around your wrist and let your personality shine! These aren't just toys; they are style statements.

Click here to view the Wrist Fliers!

Fan Favorites: New Licensed Products

A medium Peppa Pig plush wearing a red dress with open arms and a joyful smile from Aurora’s Peppa Pig Collection.

While we are thrilled about our original creations, we haven't forgotten the characters you already know and love. 2026 is a massive year for our licensed partners, and we have been working hard to bring your favorite fandoms to life in plush form.

Get ready to expand your shelves, because the following families are getting brand-new members:

  • Dr. Seuss: Whimsical new characters from your favorite rhyming stories.
  • Peanuts: Snoopy and the gang in adorable new outfits and poses.
  • Peppa Pig: muddy puddles not included, but plenty of hugs are!
  • Tasty Peach: More food-inspired cuteness to satisfy your sweet tooth.
  • Moomin: The trolls of Moominvalley are back with heartwarming new designs.
  • Tokidoki: edgy, colorful, and collectible new friends.
  • SmileyWorld: Express yourself with these emotive icons.
  • Breyer: Horse lovers, get ready for stunning new plush steeds.
  • Precious Moments: Timeless designs to celebrate life’s special occasions.
Basketball Snoopy plush from the Peanuts collection by Aurora

Whether you are completing a set or looking for the perfect gift for a superfan, our licensed collection is overflowing with nostalgia and fun this year.

Explore our Licensed Plush!

Here’s to a Great 2026!

From the lazy lounging of the Rumplers to the sky-high dreams of our Lil Dreamers and the wearable whimsy of Wrist Fliers, we hope you are as excited about these new collections as we are.

We want to take a moment to thank you for an incredible 2025. Your passion for plush, your unboxing videos, your collection photos, and your love for our brand inspire us every single day. You make the Aurora community the kindest, most creative place on the internet.

So, here is to 2026! May it be filled with joy, imagination, and, of course, plenty of new plush friends to hug. Happy New Year, everyone!

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