AURORA® BLOG

Baby’s First Friend Has Arrived! Aurora is thrilled to announce that we are now an official retailer of WubbaNub, the beloved brand trusted by parents and adored by babies since 1999. From hospital nurseries to diaper bags around the world, WubbaNub’s patented pacifier-and-plush combination has become a must-have for families everywhere—and now, these cherished comforts are available through Aurora! What Makes WubbaNub...

  Engaging Stories of Palm Pal Friendships We are excited to unveil a fresh, engaging way to interact with your beloved plush friends — Palm Pal Stories! If you haven't yet been introduced to the enchanting world of Palm Pals, prepare to meet more than just plush toys. These are characters designed with heart and soul, crafted to bring a touch of...

New Year, New Plush As we welcome 2025, Aurora is excited to unveil a magical array of new plush concepts designed to infuse your year with joy, creativity, and the comforting touch of softness. From whimsical designs that inspire play and imagination to cuddly companions that become part of your daily life, we're thrilled to offer these delightful new additions to our...

Join in on the Festive Cheer! Welcome, everyone! As the holiday season arrives, Aurora is excited to introduce a festive and fun way to celebrate with our fans. Known for our commitment to crafting high-quality plush toys, Aurora brings comfort and joy to people of all ages. This year, we are spicing up the holiday cheer with our "12 Days of Pals-mas"...

Discover Aurora World's exciting acquisition of Mary Meyer in our latest blog. Learn how this strategic move enhances our plush toy offerings and promises greater innovation and quality. Dive into the details of this industry-defining merger.

Discover Aurora's Summer Showcase featuring our exciting new plush lineup! From Huggle Pals™ to Spudsters™, find the perfect plushie for collectors, kids, and cuddle enthusiasts alike. Embrace a summer of joy, comfort, and endless plushie adventures with Aurora®!