featured It's Time for the Summer Plush Showcase: See What's New This Season!
Discover Aurora's Summer Showcase featuring our exciting new plush lineup! From Huggle Pals™ to Spudsters™, find the perfect plushie for collectors, kids, and cuddle enthusiasts alike. Embrace a summer of joy, comfort, and endless plushie adventures with Aurora®!
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Eco-Responsibility Practices - Innovating for a Greener Tomorrow at Aurora®
Aurora® pledges to make the world a better place one eco-friendly plush and toy at a time. We believe in the power of play and imagination, but equally, we recognize the responsibility we bear toward our planet.
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Welcome to the New Blog & Enchanting Plush World of Aurora®
Summary: Celebrating 40 Years of Plush Love Celebrating 40 Years of Plush Love Welcome to Aurora®'s brand-new blog! Join us as we celebrate 40 years of bringing joy to the world through cuddly companions. Dive into the plushiverse with us and explore behind-the-scenes looks, plushie pampering tips, DIY projects, eco-friendly practices, collector's guides, and more! Be part of our plushie community, where...
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