Aurora® Now Offers Officially Licensed WubbaNub® Products
Baby’s First Friend Has Arrived!
Aurora is thrilled to announce that we are now an official retailer of WubbaNub, the beloved brand trusted by parents and adored by babies since 1999. From hospital nurseries to diaper bags around the world, WubbaNub’s patented pacifier-and-plush combination has become a must-have for families everywhere—and now, these cherished comforts are available through Aurora!
What Makes WubbaNub So Special?
WubbaNub isn’t just a pacifier—it’s a comforting companion designed to stay close, be easy to grasp, and may help babies self-soothe. Created by a mom looking for a smarter way to soothe her baby, the signature design features a medical-grade silicone pacifier attached to an ultra-soft plush. The result? A pacifier that’s nearly impossible to lose and immediately recognizable as baby’s first friend.
WubbaNubs have been trusted by hospitals and loved by families for decades. Their unique shape allows babies to reposition the pacifier themselves, promoting independence and comfort from an early age.
Explore Aurora’s Official WubbaNub Collection
We’re proud to offer a growing selection of WubbaNub favorites, now available through Aurora. Whether you're stocking up your shelves or looking for the perfect baby shower gift, our officially licensed WubbaNub assortment has something for everyone:
- Plush Pacifiers – The original WubbaNub design, where plush meets pacifier in a soothing, lovable friend.
- Detachable Pacifier and Plush – Featuring the same cuddly comfort with the added convenience of a removable pacifier.
- Loveys – Ultra-soft security blankets that babies love to cuddle with.
- Teethers – Designed to soothe sore gums with gentle, baby-safe materials.
- MLB-Themed Plush Pacifiers – Root for your favorite team with officially licensed Major League Baseball styles.
Why Retailers and Parents Love WubbaNub
WubbaNub combines comfort and convenience in a way that supports both baby and parent. Their one-of-a-kind design:
- Promotes self-soothing
- Reduces the likelihood of pacifier loss
- Supports fine motor development
- Provides emotional comfort through soft plush companions
As a brand that's stood the test of time for over 25 years, WubbaNub continues to set the gold standard in baby comfort products.
The Benefits of WubbaNub Products
WubbaNub has earned its reputation by delivering thoughtfully designed products that support babies' development and parents' peace of mind. Here’s why families reach for WubbaNub again and again:
- Soothing Made Simple – The attached plush helps babies naturally hold and reposition the pacifier, encouraging self-soothing from an early age.
- Fewer Lost Pacifiers – Thanks to their unique plush design, WubbaNubs are easier to spot and harder to lose—whether at home or on the go.
- Safe and Trusted Materials – Made with medical-grade, BPA-free silicone and ultra-soft plush, each product is crafted with baby’s safety and comfort in mind.
- Developmental Support – Grasping, reaching, and holding the plush aids in motor skill development and tactile learning.
- Emotional Comfort – The familiar plush companion helps create a sense of security and routine for little ones.
Whether it’s for a newborn just learning to self-soothe or a teething toddler in need of comfort, WubbaNub offers the perfect solution backed by decades of trust.
Stock Up on a Trusted Brand
As a trusted leader in the plush and toy industry, Aurora is honored to now carry officially licensed WubbaNub products. From timeless favorites to team-themed fun, WubbaNub is the perfect blend of function, familiarity, and fuzzy friends.
Explore our full WubbaNub assortment today and give your baby the comforting charm that parents know and trust.
