New Year, New Plush

As we welcome 2025, Aurora is excited to unveil a magical array of new plush concepts designed to infuse your year with joy, creativity, and the comforting touch of softness. From whimsical designs that inspire play and imagination to cuddly companions that become part of your daily life, we're thrilled to offer these delightful new additions to our plush family. Whether you're a long-time collector or looking for the perfect gift, our latest creations are sure to capture hearts and bring smiles.

Stay tuned as we introduce you to each of these charming new series, crafted with Aurora's signature attention to detail and commitment to quality. Join us on a journey of discovery and affection with plushies that are not only toys but also keepers of joy and cherished moments. Get ready to meet your new plush pals who are eager to start 2025 with cuddles and adventure!

Here's a teaser of what's to come from Aurora plush!

Mooples: Your Dairy-Delightful Companions

Discover the enchanting world of Mooples, Aurora's adorable collection of cow plushies, each shaped like a charming bean. These cuties are meticulously designed to sit perfectly on any flat surface, promising to be the sweetest companions on your desk or cozy corners. Made from irresistibly squishy materials and showcasing expertly embroidered details like hooves and whimsical eyes, each Moople offers a purely soft, cuddle-ready experience.

Celebrate the whimsy of their milk-inspired origins with a variety of hues, from the timeless black and white of pure milk to the playful rainbow shades of flavored cereal milk. Mooples aren't just plush toys; they're squeezable friends ready to bring a dash of farmyard fun to your plush collection. Ideal for collectors and those seeking a dash of whimsy in their daily lives, each Moople is a promise of joy, making every moment a little sweeter and a lot more huggable.

Wrist Wranglers: Your Slinky Sidekicks for Every Adventure

Adventure awaits with Aurora’s innovative Wrist Wranglers, a playful and versatile series of snake plushies. Each one is uniquely designed to wrap snugly around your wrist or adorn any spot you fancy—from bike handles to backpacks to desk lamps—making them perfect companions for both everyday adventures and special excursions. Inside each plush is a soft elastic core that allows your Wrist Wrangler to maintain its grip, ensuring it stays with you no matter where your day takes you.

These cuddly serpents come in a variety of vibrant colors and patterns, each featuring charming embroidered eyes that bring the plush to life with a friendly sparkle. Safety and comfort are paramount, as each snake is made entirely of soft materials with no hard parts. Beyond just being fun accessories, Wrist Wranglers are educational, too! Each comes with a fun fact card detailing the traits of the real or mythical snake it represents, turning playtime into a learning experience.

Perfect for kids who love to explore and adults with a penchant for quirky accessories, Wrist Wranglers are more than just toys—they’re companions ready to coil around your arm and heart. Whether used as an exotic bracelet or a cheerful decoration, they promise to be a delightful addition to your daily journeys, inviting curiosity and exploration at every turn.

Wackadoodles: Meet Your New Mischief Makers

Get ready for a burst of laughter and color with the Wackadoodles, Aurora's most playful and vibrant collection yet! These food-inspired plushies are not just stuffed toys; they are characters brimming with personality, designed to tickle your funny bone and brighten your day.

Each Wackadoodle is crafted from the softest materials and designed to be super squishy, making them perfect cuddle companions for children and those young at heart. Their bright, eye-catching colors and kooky expressions bring each character to life—from the cheeky pretzel with its mischievous twisty grin to the sassy ice cream cone adorned with a sprinkle of colorful embroidered details. These plushies feature a variety of fun food forms, each with a unique twist that makes them stand out in any collection.

Beyond their zany exteriors, the Wackadoodles are designed for engaging play and creative storytelling, encouraging kids to unleash their imaginations and adults to recapture a slice of childhood whimsy. Whether used for lively play sessions or as vibrant decor, the Wackadoodles are guaranteed to introduce energy and smiles into your daily life. They're more than just toys; they're a ticket to a world where fun and frolic reign supreme, and every day is an opportunity for a new adventure.

Exciting Additions to Our Licenses on the Horizon!

We’re not stopping there—get ready for even more excitement in the coming year! Aurora is proud to grow our collaborations even further featuring new officially licensed plushies from beloved brands like Breyer®, SmileyWorld®, Tasty Peach®, Peanuts®, and Dr. Seuss. These collections will bring your favorite characters and themes to life in soft, plush form, perfect for fans of all ages.

Keep Your Eye Out For New Plush

Thank You and Happy New Year!

We at Aurora want to extend our heartfelt thanks to all of you who have brought our plushies into your homes and hearts. Your smiles and stories inspire us to keep creating soft, lovable companions for everyone. Here’s to a fantastic New Year filled with joy, adventure, and, of course, cuddles. Stay tuned for all the plushie fun we have in store, and may your 2025 be as soft and comforting as our plushies!

Ready to welcome these new friends into your life? Visit us at Aurora's official website and start your year with a snuggle!