AURORA® BLOG

Updated with New Questions + Palm Pals! Welcome to the whimsical world of Palm Pals! If you love collecting soft, adorable, personality-driven companions, you already know that these fun-sized characters are bursting with charm. But Palm Pals are much more than just cute faces. Each perfectly under-stuffed plush has a quirky personality, a favorite activity, and a heartwarming best friend story that...

The History of the Word "Plush" We all know the spectacular sensation of squeezing a perfectly plump, gloriously fuzzy friend. For plush toy collectors and enthusiasts, adding a new cuddly companion to the display shelf brings a special kind of magic. These soft, huggable treasures turn any frown or fright into a smile so bright. But have you ever paused mid-hug to...

Say hello to the new Spudsters™ Spring has sprung, and so have a few fresh faces in the world of Spudsters! If you’re a fan of fluffy friends that double as decor and delightful cuddle companions, you’re in for a treat. The Spudster family is growing, bringing more squishy, mashable joy to your collection. But before we introduce the new recruits, let’s talk...

Discover Aurora's New Collections! Pop the confetti and get those party horns ready! As we wave a fond farewell to 2025, the team here at Aurora is absolutely buzzing with excitement to welcome 2026. A new year represents a fresh start, a blank page in your diary, and most importantly for us plush enthusiasts: a brand-new reason to expand our cuddle collections!...

See What’s New with Palm Pals™ You know that feeling when you see a familiar, friendly face? It is a little spark of joy. For years, Palm Pals have been those friendly faces, delightfully palm-sized companions that find a place in your heart wherever you are in the world. We've loved seeing them join your adventures, collections, and special moments. And today,...

Palm Pals Win Big for the Holidays! Aurora World is thrilled to announce that Palm Pals have been officially selected as a 2025 Holiday Favorite on the prestigious Clamour Influencer Choice List! This award recognizes the most beloved toys and gifts of the season, handpicked by top-tier digital creators who shape trends across the toy industry. A Celebration Backed by Influencers With Massive...