AURORA® BLOG

Join in on the Festive Cheer! Welcome, everyone! As the holiday season arrives, Aurora is excited to introduce a festive and fun way to celebrate with our fans. Known for our commitment to crafting high-quality plush toys, Aurora brings comfort and joy to people of all ages. This year, we are spicing up the holiday cheer with our "12 Days of Pals-mas"...

Discover Aurora World's exciting acquisition of Mary Meyer in our latest blog. Learn how this strategic move enhances our plush toy offerings and promises greater innovation and quality. Dive into the details of this industry-defining merger.

Discover Aurora's Summer Showcase featuring our exciting new plush lineup! From Huggle Pals™ to Spudsters™, find the perfect plushie for collectors, kids, and cuddle enthusiasts alike. Embrace a summer of joy, comfort, and endless plushie adventures with Aurora®!

Aurora® pledges to make the world a better place one eco-friendly plush and toy at a time. We believe in the power of play and imagination, but equally, we recognize the responsibility we bear toward our planet.

Summary: Celebrating 40 Years of Plush Love Celebrating 40 Years of Plush Love Welcome to Aurora®'s brand-new blog! Join us as we celebrate 40 years of bringing joy to the world through cuddly companions. Dive into the plushiverse with us and explore behind-the-scenes looks, plushie pampering tips, DIY projects, eco-friendly practices, collector's guides, and more! Be part of our plushie community, where...