AURORA® BLOG

Meet the MVPs (Most Valuable Pals) If there’s one thing Aurora fans can agree on, it’s that Palm Pals always know how to steal the spotlight. These palm-sized, personality-packed plushies bring charm, whimsy, and endless collectability to every shelf they land on. From foodies to animals to fantastical friends, Palm Pals are beloved for their expressive faces, lightly understuffed bodies, and irresistible...

Learn About These Award-Winning Toys! We are thrilled to announce some exciting news just in time for the holiday season. Two of our beloved Aurora toy lines, Spudsters and Epiphany STEM Labs, have earned a coveted spot in the Toy Insider's 2025 Holiday Gift Guide. This recognition is a tremendous honor, and we are proud to see our creations celebrated by one of...

Who Will Be Your Spirit Palm Pal?! Are you ready to meet your Palm Pals bestie? Whether you're already a Palm Pals fan or just discovering their adorable world, we’ve taken things to a whole new level of fun. Introducing the Palm Pals Bestie Quiz, an interactive way to discover which charming Palm Pals character matches your personality. Who doesn’t love a...

Discover all things Peppa! If your little one can’t get enough of Peppa Pig and her playful adventures, we’ve got the ultimate treat! The officially licensed Peppa Pig plush collection by Aurora is here: adorably soft, beautifully made, and perfect for fans of the show. Whether you're a parent looking to delight your Peppa fan or a young collector starting their plush journey,...

Baby’s First Friend Has Arrived! Aurora is thrilled to announce that we are now an official retailer of WubbaNub, the beloved brand trusted by parents and adored by babies since 1999. From hospital nurseries to diaper bags around the world, WubbaNub’s patented pacifier-and-plush combination has become a must-have for families everywhere—and now, these cherished comforts are available through Aurora! What Makes WubbaNub...

  Engaging Stories of Palm Pal Friendships We are excited to unveil a fresh, engaging way to interact with your beloved plush friends — Palm Pal Stories! If you haven't yet been introduced to the enchanting world of Palm Pals, prepare to meet more than just plush toys. These are characters designed with heart and soul, crafted to bring a touch of...