AURORA® BLOG

Meet the MVPs (Most Valuable Pals) If there’s one thing Aurora fans can agree on, it’s that Palm Pals always know how to steal the spotlight. These palm-sized, personality-packed plushies bring charm, whimsy, and endless collectability to every shelf they land on. From foodies to animals to fantastical friends, Palm Pals are beloved for their expressive faces, lightly understuffed bodies, and irresistible...

Celebrate the 75th Anniversary of: Seventy-five years. It’s enough time for comic strips to turn into cultural icons and for generations to fall in love with a certain round-headed kid and his wildly imaginative beagle. For so many of us, Peanuts is more than ink on paper; it’s the gentle humor and simple wisdom we grew up with, the soundtrack to family...

Learn About These Award-Winning Toys! We are thrilled to announce some exciting news just in time for the holiday season. Two of our beloved Aurora toy lines, Spudsters and Epiphany STEM Labs, have earned a coveted spot in the Toy Insider's 2025 Holiday Gift Guide. This recognition is a tremendous honor, and we are proud to see our creations celebrated by one of...

Who Will Be Your Spirit Palm Pal?! Are you ready to meet your Palm Pals bestie? Whether you're already a Palm Pals fan or just discovering their adorable world, we’ve taken things to a whole new level of fun. Introducing the Palm Pals Bestie Quiz, an interactive way to discover which charming Palm Pals character matches your personality. Who doesn’t love a...

Discover all things Peppa! If your little one can’t get enough of Peppa Pig and her playful adventures, we’ve got the ultimate treat! The officially licensed Peppa Pig plush collection by Aurora is here: adorably soft, beautifully made, and perfect for fans of the show. Whether you're a parent looking to delight your Peppa fan or a young collector starting their plush journey,...

  How Plushies Support Mental Health Life can sometimes feel overwhelming, but comfort can come from the simplest joys. For many, the soft touch of a plush toy isn’t just nostalgic, it’s a powerful source of emotional support. Plushies and stuffed animals have quietly carved out a role in promoting positive mental health. Whether you’re seeking a soothing companion or a whimsical...