AURORA® BLOG

Discover Aurora's New Collections! Pop the confetti and get those party horns ready! As we wave a fond farewell to 2025, the team here at Aurora is absolutely buzzing with excitement to welcome 2026. A new year represents a fresh start, a blank page in your diary, and most importantly for us plush enthusiasts: a brand-new reason to expand our cuddle collections!...

See What’s New with Palm Pals™ You know that feeling when you see a familiar, friendly face? It is a little spark of joy. For years, Palm Pals have been those friendly faces, delightfully palm-sized companions that find a place in your heart wherever you are in the world. We've loved seeing them join your adventures, collections, and special moments. And today,...

Palm Pals Win Big for the Holidays! Aurora World is thrilled to announce that Palm Pals have been officially selected as a 2025 Holiday Favorite on the prestigious Clamour Influencer Choice List! This award recognizes the most beloved toys and gifts of the season, handpicked by top-tier digital creators who shape trends across the toy industry. A Celebration Backed by Influencers With Massive...

Meet the MVPs (Most Valuable Pals) If there’s one thing Aurora fans can agree on, it’s that Palm Pals always know how to steal the spotlight. These palm-sized, personality-packed plushies bring charm, whimsy, and endless collectability to every shelf they land on. From foodies to animals to fantastical friends, Palm Pals are beloved for their expressive faces, lightly understuffed bodies, and irresistible...

Celebrate the 75th Anniversary of: Seventy-five years. It’s enough time for comic strips to turn into cultural icons and for generations to fall in love with a certain round-headed kid and his wildly imaginative beagle. For so many of us, Peanuts is more than ink on paper; it’s the gentle humor and simple wisdom we grew up with, the soundtrack to family...

Learn About These Award-Winning Toys! We are thrilled to announce some exciting news just in time for the holiday season. Two of our beloved Aurora toy lines, Spudsters and Epiphany STEM Labs, have earned a coveted spot in the Toy Insider's 2025 Holiday Gift Guide. This recognition is a tremendous honor, and we are proud to see our creations celebrated by one of...