AURORA® BLOG

Get Ready to Care-A-Lot! The clouds over Care-A-Lot are drifting toward Aurora - and they're bringing some very familiar faces with them! We're thrilled to announce that the Care Bears are officially joining Aurora's licensed plush family. This is a meeting of two brands beloved for their lovable characters, their collectability, and their beautifully soft plush. And because it's Aurora, we're not...

Palm Pals & Spudsters: Holiday Cuteness! Quick answer: Character plush toys, like Aurora's Palm Pals and Spudsters, make ideal holiday gifts because they combine collectibility, quality craftsmanship, and universal charm. Palm Pals fit snugly in the palm of your hand, while Spudsters are potato-shaped plushies with an irresistible twist on classic animal designs. Both are perfect for collectors and gift-givers alike. The...

Meet the Americana Palm Pals™ Quick answer: The Americana Palm Pals collection by Aurora is a new series of patriotic-themed plush toys featuring eight uniquely designed characters, including the America B'Day Cake™ and Patriot Eagle™. Perfect for collectors, summer celebrations, and gift-giving, each palm-sized pal brings bold, joyful American spirit straight to your hands. The hunt for the next great addition to...

From Mother’s Day to Teacher Appreciation and Graduation May is full of meaningful moments. It is the time of year when families celebrate moms and grandmas, students honor the teachers who helped them grow, and graduates step into an exciting new chapter. With so many heartfelt occasions packed into one month, finding a gift that feels thoughtful can make all the difference....

Updated with New Questions + Palm Pals! Welcome to the whimsical world of Palm Pals! If you love collecting soft, adorable, personality-driven companions, you already know that these fun-sized characters are bursting with charm. But Palm Pals are much more than just cute faces. Each perfectly under-stuffed plush has a quirky personality, a favorite activity, and a heartwarming best friend story that...

The History of the Word "Plush" We all know the spectacular sensation of squeezing a perfectly plump, gloriously fuzzy friend. For plush toy collectors and enthusiasts, adding a new cuddly companion to the display shelf brings a special kind of magic. These soft, huggable treasures turn any frown or fright into a smile so bright. But have you ever paused mid-hug to...