Learn About These Award-Winning Toys!

We are thrilled to announce some exciting news just in time for the holiday season. Two of our beloved Aurora toy lines, Spudsters and Epiphany STEM Labs, have earned a coveted spot in the Toy Insider's 2025 Holiday Gift Guide. This recognition is a tremendous honor, and we are proud to see our creations celebrated by one of the most trusted names in the toy industry.

Spudsters have been featured in the Preschool (Ages 3-4) category, while our innovative Epiphany STEM Labs have been selected for the Tweens (Ages 8+) category. This highlights our commitment to creating engaging, high-quality toys for children at every stage of development.

Why the Toy Insider Matters

For parents, gift-givers, and industry professionals, the Toy Insider is a go-to resource for discovering the best toys and games. Published by Adventure Media and Events, LLC—the same company behind The Toy Book and The Pop Insider—the guide is backed by an editorial team with over a century of combined experience. This team of experts dedicates itself to reviewing thousands of products to identify the most fun, educational, and engaging toys available.

Being selected for the Holiday Gift Guide means a toy has been thoroughly vetted and deemed exceptional. It signifies quality, innovation, and, most importantly, play value. When you see a toy featured by the Toy Insider, you can trust that it will bring joy and enrichment to the children in your life.

Meet the Spudsters: Cuddly Fun for All!

It's no surprise that Spudsters captured the hearts of the Toy Insider's experts. Featured in the Preschool (Ages 3-4) category, these plushies are a delightful blend of creativity and comfort, where charming potato-shaped plushies bring a playful twist to cuddly companions.

These unique potato plush creations combine lovable animal traits with the delightful, rounded shape of a spud. They offer a unique mix of heartwarming cuteness and imaginative design that stands out in any plush collection. Spudsters embody playful imagination, merging favorite animals like cows, pigs, and dogs with the whimsy of a potato's form.

Their rounded bodies and fluffy texture make them as soft as mashed potatoes and irresistibly huggable. Crafted with Aurora World's unwavering commitment to quality, Spudsters are both wonderfully soft and exceptionally durable, ready for countless hours of play and cuddles. Whether you're looking for a special gift, a quirky piece of decor, or a new best friend for a little one, these potato plushies are guaranteed to add charm and smiles.

Discover Epiphany STEM Labs

Unleash the power of curiosity with Epiphany STEM Labs, the latest groundbreaking innovation in educational toys from Aurora Toys. Designed to ignite young minds with the thrill of discovery, this cutting-edge collection transforms playtime into a gateway for learning and exploration. Focused on sparking those inspirational "Eureka!" moments, Epiphany STEM Labs offers a variety of engaging activities and experiments that turn complex scientific principles into exciting, hands-on adventures.

Crafted with the perfect balance of fun and education, these toys enable children to explore concepts in technology, engineering, and mathematics in an accessible and interactive way. Each toy is more than just a plaything; it's a tool that fosters critical thinking, creativity, and a deep understanding of the world around us. Whether solving a problem or building something new, children will find joy and wonder in every activity.

Ideal for aspiring young scientists, Epiphany STEM Labs inspires a lifelong love for learning. By blending play with education, this collection helps enrich children's knowledge and promotes enthusiasm for science, making each discovery a thrilling experience. With Epiphany STEM Labs, learning is not just a task; it’s a captivating adventure.

Find Your Next Great Gift with Aurora

We are incredibly proud of this dual recognition from the Toy Insider. It validates our passion for creating toys that inspire imagination and foster development across different age groups.

As you begin your holiday shopping, we invite you to explore these award-winning lines. Whether you need a soft, cuddly friend for a preschooler or an engaging STEM kit for a tween, Aurora has a Toy Insider-approved gift that is sure to be a hit.

Discover the charming world of Spudsters and the innovative fun of Epiphany STEM Labs today. Thank you for being a part of the Aurora family and for celebrating this wonderful achievement with us.