About Aurora

Crafting Premium Aurora® Products for Over 40 Years

About Aurora®

Aurora®, founded in 1981, is a revered leader in plushies, toys, and high-quality gift products, serving babies, children, and adults globally. Whether you seek products from Aurora® Plush, ebba, or Aurora® Toys, we're renowned for our innovative, eco-friendly approach with over 40 years of expertise. We specialize in creating durable, aesthetically pleasing plushies and toys that go beyond play, fostering imagination and adventure. Aurora® stands at the forefront of bringing joy, nurturing dreams, and making playtime a unique, enjoyable experience.

Our Excellence

Aurora® is known in the industry for its incredibly high-quality products, range of diverse offerings, and competitive pricing. In addition, Aurora® owns its manufacturing facilities and prides itself on our expansive distribution resources and in-house research and development teams.

Each product is developed, designed, manufactured, tested, sold, and customer-serviced under one company.

Why Choose Aurora®?

Invaluable Experience

For over 40 years, Aurora® has been an industry leader in helping imaginations come alive.


Being involved in the mere possibility of a concept and seeing it through to reality means that we are dedicated to every step in the process, and because we own all of our own factories, we have the capability to produce almost anything that comes to mind. If we aren't already producing what your business needs, we can work together to get it into the marketplace swiftly and effectively.


We have several lines of plushies and toys to assist children of all ages in learning and expanding their ingenuity through play.

Reach Out To Us Today

Don't hesitate to reach out to us by emailing custom@auroragift.com to see how we can craft custom products and make your imagination come to life.

Design and R&D

With teams of designers worldwide there is nothing we can’t imagine or create.


We own our manufacturing facilities making production timely and on budget.

Quality & Safety

All our products are the industry’s highest quality made with safe practices at its core.