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AURORA® BLOG

Palm Pals™ is Rebranding! A Fresh New Look for Your Favorite Friends

by Marketing Department 15 Dec 2025

See What’s New with Palm Pals™


A banner showing the new Palm Pals logo and hang tag

You know that feeling when you see a familiar, friendly face? It is a little spark of joy. For years, Palm Pals have been those friendly faces, delightfully palm-sized companions that find a place in your heart wherever you are in the world. We've loved seeing them join your adventures, collections, and special moments. And today, we’re thrilled to share an exciting new chapter that’s elevating that spark of joy to a global scale.

We are excited to officially unveil the Palm Pals brand refresh! This isn’t about changing who the Palm Pals are; it’s about celebrating their growth, welcoming more friends around the globe, and unveiling exciting new branding for everyone who loves these adorable characters.

The same Palm Pals you’ve known and fallen in love with are here, simply refreshed and ready to impress you even more. With new playful color schemes, a brand-new logo, and engaging new tags, our global family is coming together like never before.

Winner Trophy Palm Pals

Why a Rebrand? Why Now?

You might be wondering why we decided to change things up. The answer is simple: you. Our community has grown beyond borders, uniting fans and collectors from across the globe. As we’ve expanded, we realized the importance of building a brand image that resonates everywhere, something as memorable and energetic as the Palm Pals themselves.

Our mission was clear: create a cheerful and unified brand identity that captures the magic of Palm Pals, reflects our blossoming international community, and introduces fun new touches to delight you without changing the core of what makes them special. The Palm Pals rebrand is all about growing bigger, brighter, and bringing smiles to even more faces worldwide.

Unveiling the New Palm Pals Look

A banner showing the new Palm Pals hang tag design

Crafting the new brand identity was a journey of passion. Every detail was carefully designed to reflect our dynamic, worldwide family.

A New Look on a Global Scale: This rebrand unifies Palm Pals fans everywhere, inviting the entire world to connect under one fun, welcoming brand.

Our Exciting New Logo: Say hello to an updated logo that’s more playful and modern than ever before! It’s bursting with personality and instantly recognizable - no matter where you spot it, you’ll know it’s Palm Pals.

Vibrant and Fun Colors: We’ve supercharged our color palette! Expect more energetic hues that radiate the cheerful spirit of each Palm Pal. These fresh colors make our logo, new hangtags, and website pop with excitement, while reflecting the diverse personalities in our lineup.

Friendly New Typography: Fonts matter, too! Our new styles are clean, accessible, and just a bit whimsical, so it’s more fun than ever to read all about your favorite Palm Pals.

What’s Staying the Same? The Heart of Palm Pals

Palm Pals Banner showing various characters in a pile

Big changes, same promise: the heart of Palm Pals is here to stay. We want you to feel just as connected to your favorite pals as ever before.

  • The Same Adorable Characters: Every Palm Pal remains true to its character design and unique personality. They’re simply refreshed to shine even brighter!
  • Unmatched Quality: Our plushies are crafted with love, using the same high-quality materials for soft, durable, palm-sized comfort.
  • Trusted Retailers: You’ll find Palm Pals globally in your favorite online and in-store locations, just look for the new branding!

Continuity means everything to us. We’re simply making it easier for the world to fall in love with Palm Pals all over again.

What’s New and Exciting?

Jax Bluegill Axolotl Palm Pal plush

Alongside our vibrant new look, we’re introducing features that connect fans everywhere and add a spark of fun and collectability.

Unifying on One Global Social Media Account: To bring everyone together, we’re launching a single, unified Palm Pals account for fans around the world. Now, you can join the entire global community, share stories, and see friendly faces from every corner of the world, every day.

Plush toy of a black gorilla by Palm Pals with a grey face, soft belly, and a calm, friendly expression.

A Redesigned Website Experience: Easily explore our complete collection, check out stories behind the pals, and keep up with the latest news in a refreshed, energetic digital home.

Exciting Community Initiatives: We’re rolling out programs designed to celebrate and connect our fans: look for collector spotlights, fun contests, trading cards, games, and fresh ways to share your love for Palm Pals.

Get Ready for Even More Palm Pals Fun!

If you love Palm Pals, get ready for an even more exciting experience! The new brand identity brings our international community closer, making collecting, connecting, and sharing more seamless than ever. Our retail partners will find a refreshed, irresistible look, sure to turn heads and spread smiles on a global scale.

Keep an eye out, as you’ll see new colors, tags, our exciting logo, and the unified spirit of Palm Pals rolling out. Rest assured: the endearing pals you’ve always loved remain at the heart of it all. They’re simply shining a little brighter and ready for every new adventure to come.

We can’t wait for you to discover the new Palm Pals world. Dive into our soon-to-be redesigned website, follow our unified social channel, and take home your next refreshed favorite. Thank you for being part of our global family, and here’s to the next chapter together!

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