New Aurora®

Doughy, Dear, & Downright Darling: Meet the Dumplin'™ Crew!These delightfully stout companions feature a signature dumpling shape - stout, sturdy, and perfectly weighted with beans to sit exactly where they land. Crafted with compact, chonky bodies and endearing, minimalist expressions, they boast charming details...

Tiny but turbo-charged—Theo’s always bouncing, never napping!

Duncan is a constant reminder to just dunk all your problems away!

Get to know Clove Plaid Moose™!My Personality: MindfulParty Theme: Seasonal | My ID Number: 1-654Clove Plaid Moose has a heart as cozy as her plaid antlers. While the holiday festivities whirl around her, she takes a mindful pause to make sure no one is...

Get to Know Party-Sized Bumble!About Me: Party Theme: Licensed | My ID Number: 2-100My Story:Celebrate the timeless charm of Rudolph the Red-Nosed Reindeer® with Aurora's officially licensed plush collection! Each character is crafted with high-quality materials and thoughtful details that capture the heart, personality,...

Eco Hugs™ by Aurora®: Embrace Nature with Eco-Conscious PlushiesAurora proudly presents Eco Hugs, a line of eco-friendly stuffed animals that combines lifelike realism with environmental consciousness. Each Eco Hugs plush toy mirrors the unique charm and vitality of nature's creatures, from soulful eyes to...

Bring Home an Icon with the Official Rudolph the Red-Nosed Reindeer® Plush CollectionCelebrate the timeless charm of Rudolph the Red-Nosed Reindeer® with Aurora's officially licensed plush collection! Each character is crafted with high-quality materials and thoughtful details that capture the heart, personality, and nostalgic...

Mini Flopsie™ by Aurora®: Tiny Plush, Huge HeartExplore the enchanting Mini Flopsie collection by Aurora, where adorable charm meets cozy comfort in compact plush companions. Each plushie is meticulously crafted to capture its unique traits, featuring a variety of animals, from playful kittens to...

Paws-itively Precious: Dive into the Tumbletoes™ Universe!Step into a world of cozy wonder with the Tumbletoes collection by Aurora plush. These endearing characters are designed for ultimate huggability, featuring oversized paws with charming stitched details that are perfect for little hands to hold. Crafted...

Snoopy™ & Friends: The Peanuts® Plush Collection by Aurora®Dive into the heartwarming world of Charles M. Schulz's beloved characters with the Peanuts plush toys collection from Aurora. This delightful assortment brings to life the iconic gang in soft, huggable forms, perfect for fans of...

Discover the Majestic World of Breyer® Horse PlushiesDiscover the exquisite Breyer - Bridle Buddies plush collection by Aurora stuffed animals, where each plush horse captures the authentic allure and spirit of majestic breeds. Crafted with a commitment to excellence, these Breyer plush creations are...

Feel the fun with Kinetic Orange Meowchi from the Tasty Peach Palm Pals Collection! This bright orange kitty bursts with cheerful energy, featuring a happy expression and irresistibly soft fur. Small enough to fit in your palm but big on personality, this Meowchi brings...

Wrist Wranglers™ Collection: Slithering Companions for Your Next AdventureEmbrace adventure with Aurora's Wrist Wranglers, a playful series of snake plushies designed to wrap around your wrist and join you on all your journeys! These serpentine buddies are crafted with soft elastic sewn inside, allowing...

Potato Pals Parade: The Spudtacular Plush Playmates!Welcome to Spudsters by Aurora World, where charming potato-shaped plushies bring a playful twist to cuddly companions. These unique potato plush creations blend lovable animal traits with the delightful shape of a spud, offering heartwarming cuteness and creativity.Spudsters...

Get to Know Strawberry Black Out Meowchi!About Me: Party Theme: Licensed | My ID Number: 2-095My Story:Sweet meets mysterious with Strawberry Black Out Meowchi from the Tasty Peach Palm Pals Collection! This eye-catching kitty features a soft black body contrasted by a pop of...

Get to know Pteagan Pterodactyl™!My Personality: Well-OrientedParty Theme: Prehistoric | My ID Number: 1-687Pteagan Pterodactyl always knows where she's headed, no map required! With an impeccable sense of direction and a love for soaring high, she's the one her pals trust to lead every...

I'm a Peaceful Potato on the Spud-O-Meter! Tater Tots & Tails: Dive into Spudsters™' Plush Universe! Welcome to Spudsters by Aurora World, where charming potato-shaped plushies bring a playful twist to cuddly companions. These unique potato plush creations blend lovable animal traits with the...

Get to know Bubblegum Jellybean Bunny™!My Personality: SpontaneousParty Theme: Seasonal | My ID Number: 1-596Bubblegum Jellybean Bunny is always bouncing into springtime fields of flowers, turning every sunny day into a surprise-filled adventure. With a spontaneous spirit and a heart full of excitement, Bubblegum...

Rolling in Holiday Cuteness: Celebrate the Cozy World of Rolly Pet™!Our holiday Rolly Pet collection is a delightful assortment of plush animals designed to bring festive cheer wherever they go. Named for their round, roly-poly bodies, these adorable plushies are full of charm, warmth,...

Short, Sweet, & Ready to Squeeze: The Dumplin'™ Universe!These delightfully stout companions feature a signature dumpling shape - stout, sturdy, and perfectly weighted with beans to sit exactly where they land. Crafted with compact, chonky bodies and endearing, minimalist expressions, they boast charming details...

Get to know I Love Mom Heart!My Personality: EarnestParty Theme: Seasonal | My ID Number: 1-608I Love Mom Heart shines with springtime love, celebrating Mother’s Day with warmth and gratitude. This heartfelt pal is a gentle reminder that it’s never too late to share...

Hug Peppa and Friends with Aurora®'s Official Peppa Pig™ Plush CollectionExplore the delightful world of Peppa Pig with Aurora's officially licensed plush collection! Each plushie meticulously captures the essence and charm of Peppa and her friends with high-quality materials and attention to detail that...

Snoopy™ & Friends: The Peanuts® Plush Collection by Aurora®Dive into the heartwarming world of Charles M. Schulz's beloved characters with the Peanuts plush toys collection from Aurora. This delightful assortment brings to life the iconic gang in soft, huggable forms, perfect for fans of...

Get to know Tubby Rubber Ducky™!My Personality: Squeaky-CleanParty Theme: Whimsical | My ID Number: 1-551Tubby Rubber Ducky is on a squeaky-clean mission, paddling through beaches, ponds, and parks to tidy up! With his trusty brush always at hand, he makes sure every spot he...

Get to know Sprinkle Ice Cream™!My Personality: IndulgentParty Theme: Cravings | My ID Number: 1-559Sprinkle Ice Cream is the master of sweets, always whipping up the most delightful desserts to treat himself and his pals. With a philosophy that a little treat is good...

Get to know Sassy Unicorn™!My Personality: FamousParty Theme: Whimsical | My ID Number: 1-010Recognized for beauty and grace, Sassy is that little diva you'll WANT to show off to your other friends.Sassy Unicorn is a stunning plush with a fluffy white body and soft...

Ride into Adventure with Giddy-Up Friends™ by Aurora® - Classic Hobby Horses!Giddy-Up Friends by Aurora brings the classic joy of hobby horses to a new generation. Each horse features a plush head mounted on a sturdy wooden stick, perfect for pretend gallops and rides....

Get to know Selena Sea Otter™!My Personality: BrazenParty Theme: Aquatic | My ID Number: 1-080Selena is a brazen little otter. Her fearless personality and charming nature is sure to catch any otter's eye.Selena the Sea Otter has a soft, rich brown fur with a...

Ride into Adventure with Giddy-Up Friends™ by Aurora® - Classic Hobby Horses!Giddy-Up Friends by Aurora brings the classic joy of hobby horses to a new generation. Each horse features a plush head mounted on a sturdy wooden stick, perfect for pretend gallops and rides....

Ride into Adventure with Giddy-Up Friends™ by Aurora® - Classic Hobby Horses!Giddy-Up Friends by Aurora brings the classic joy of hobby horses to a new generation. Each horse features a plush head mounted on a sturdy wooden stick, perfect for pretend gallops and rides....