New Aurora®

Thicket Tales™ - Slim, Sophisticated, and Seriously SoftWander into a world of refined charm with the Thicket Tales collection by Aurora plush. These sophisticated companions are designed with a distinct European flair, featuring elongated, slender bodies and a graceful silhouette that stands out in...

Get to know Nessus Nightmare™!My Personality: InfernalParty Theme: Mythical | My ID Number: 1-723Nessus Nightmare is a legendary steed born of shadow and flame, carrying an infernal spirit that crackles beneath the mortal realm. With glowing eyes and a presence that feels both powerful...

Get to know Sven Snowman™!My Personality: StoutParty Theme: Seasonal | My ID Number: 1-645Sven Snowman may be small in size, but his holiday spirit towers above the tallest tree. He’s the first to belt out carols, cheer on a snowball fight, and keep the...

Doughy, Dear, & Downright Darling: Meet the Dumplin'™ Crew!These delightfully stout companions feature a signature dumpling shape - stout, sturdy, and perfectly weighted with beans to sit exactly where they land. Crafted with compact, chonky bodies and endearing, minimalist expressions, they boast charming details...

Experience the Soft Magic of Tasty Peach® Plushies!Discover the enchanting universe of Tasty Peach, where plushies blend seamlessly with Japanese-inspired treats, offering a kawaii experience like no other. Starting as a quaint Etsy shop in 2007, Tasty Peach has now blossomed into a global...

Slide into Holiday Fun with Toboggan Twins™ Penguin PlushMeet the Toboggan Twins by Aurora, a charming duo of penguin plushies dressed for holiday fun! With cozy seasonal attire and irresistibly cute expressions, these wintertime friends bring a playful touch of festive cheer to every...

I'm a Peaceful Potato on the Spud-O-Meter! Potato Pals Parade: The Spudtacular Plush Playmates! Welcome to Spudsters by Aurora World, where charming potato-shaped plushies bring a playful twist to cuddly companions. These unique potato plush creations blend lovable animal traits with the delightful shape...

Get to know Halleigh Highland Cow™!My Personality: MildParty Theme: Barn | My ID Number: 1-693Halleigh Highland Cow is as gentle as a summer breeze and twice as sweet. She loves slow days filled with good snacks, cozy blankets, and nature documentaries that lull her...

Get to know Syd Holiday Capybara™!My Personality: JoyousParty Theme: Seasonal | My ID Number: 1-662Syd, the holiday Capybara, is filled with joyous holiday spirit, believing the season shines brightest when you give back to the community you love. She spends her time volunteering at...

Wrist Wranglers™ Collection: Slithering Companions for Your Next AdventureEmbrace adventure with Aurora's Wrist Wranglers, a playful series of plushies designed to wrap around your wrist and join you on all your journeys! These snake-inspired buddies are crafted with soft elastic sewn inside, allowing them...

Plushies That Are Not Just Cute, They're Too Cute™Welcome to the world of Too Cute, an enchanting realm where softness meets adorableness. Step into our cozy plush corner and discover a sanctuary of round, fluffy plushies that are irresistible to the touch and heartwarming...

Discover the Majestic World of Breyer® Horse PlushiesDiscover the exquisite Breyer - Bridle Buddies plush collection by Aurora stuffed animals, where each plush horse captures the authentic allure and spirit of majestic breeds. Crafted with a commitment to excellence, these Breyer plush creations are...

Plushies That Are Not Just Cute, They're Too Cute™Welcome to the world of Too Cute, an enchanting realm where softness meets adorableness. Step into our cozy plush corner and discover a sanctuary of round, fluffy plushies that are irresistible to the touch and heartwarming...

Celebrate the Holidays with an Aurora® Plushie!Get ready for a sprinkle of winter magic as the holiday season twinkles on the horizon! Our Holiday Plush collection is here to dazzle and delight, weaving a spell of festive charm that's irresistible to all. With each...

I'm a Super Spud on the Spud-O-Meter! Tater Tots & Tails: Dive into Spudsters™' Plush Universe! Welcome to Spudsters by Aurora World, where charming potato-shaped plushies bring a playful twist to cuddly companions. These unique potato plush creations blend lovable animal traits with the...

Tim Peppermint Mushroom™ is now Party-Sized!My Personality: MellowTim Peppermint Mushroom is now Party-Sized from the Palm Pals Collection, bringing even bigger mellow charm to the holiday forest! Featuring a peppermint-inspired mushroom cap, a cozy cream-colored base, and a sweet embroidered face, this oversized forest...

I'm a Peaceful Potato on the Spud-O-Meter! Potato Pals Parade: The Spudtacular Plush Playmates! Welcome to Spudsters by Aurora World, where charming potato-shaped plushies bring a playful twist to cuddly companions. These unique potato plush creations blend lovable animal traits with the delightful shape...

I'm a Tired Tater Tot on the Spud-O-Meter! Potato Pals Parade: The Spudtacular Plush Playmates! Welcome to Spudsters by Aurora World, where charming potato-shaped plushies bring a playful twist to cuddly companions. These unique potato plush creations blend lovable animal traits with the delightful...

Plushies That Are Not Just Cute, They're Too Cute™Welcome to the world of Too Cute, an enchanting realm where softness meets adorableness. Step into our cozy plush corner and discover a sanctuary of round, fluffy plushies that are irresistible to the touch and heartwarming...

Enjoy the Always Adorably Charming PomPom™ Penguin Plush!Discover the charm of Aurora's PomPom Penguin collection, a delightful array of plush penguins in various colors and themes, perfect for all ages. These adorable penguin plushies, dressed in seasonal attire, bring holiday cheer and warmth, ideal...

Cuddle up with Moomin from the Palm Pals Collection! This beloved storybook friend comes to life in the softest, most huggable plush form. With gentle eyes, a sweet smile, and a perfectly round shape, Moomin captures all the kindness and curiosity that make the...

Realistic Wings, Playful Style - Wrist Fliers™Take flight with Wrist Fliers, the winged plush companions that go wherever you go! With an elasticized wristband, each Wrist Flier features vivid, high-quality prints that capture every intricate detail of real butterfly and insect wings, all while...

Wrist Fliers™ - Wearable Flutter Friends for Every AdventureTake flight with Wrist Fliers, the winged plush companions that go wherever you go! With an elasticized wristband, each Wrist Flier features vivid, high-quality prints that capture every intricate detail of real butterfly and insect wings,...

Always Trust with the Cordial Cherry™ Clip-On!My Personality: DependableAdd a sweet, playful wink to your routine with the Cordial Cherry Clip-On! Featuring deep ruby-red fur, a vibrant green leaf, and a charmingly cheeky expression, this fruit friend is all about sharing a smile. Clip...

Snoopy™ & Friends: The Peanuts® Plush Collection by Aurora®Dive into the heartwarming world of Charles M. Schulz's beloved characters with the Peanuts plush toys collection from Aurora. This delightful assortment brings to life the iconic gang in soft, huggable forms, perfect for fans of...

Snoopy™ & Friends: The Peanuts® Plush Collection by Aurora®Dive into the heartwarming world of Charles M. Schulz's beloved characters with the Peanuts plush toys collection from Aurora. This delightful assortment brings to life the iconic gang in soft, huggable forms, perfect for fans of...

Snoopy™ & Friends: The Peanuts® Plush Collection by Aurora®Dive into the heartwarming world of Charles M. Schulz's beloved characters with the Peanuts plush toys collection from Aurora. This delightful assortment brings to life the iconic gang in soft, huggable forms, perfect for fans of...

Discover the Majestic World of Breyer® Horse PlushiesDiscover the exquisite Breyer - Bridle Buddies plush collection by Aurora stuffed animals, where each plush horse captures the authentic allure and spirit of majestic breeds. Crafted with a commitment to excellence, these Breyer plush creations are...

Express Your Feelings with Our Just Sayin'™ CollectionAurora's Just Sayin' Collection offers a delightful blend of soft, cuddly plush characters and witty puns, making it a perfect gifting choice for any occasion. Each meticulously crafted plush toy features a goofy expression that perfectly complements...

Get to know Balsam Christmas Tree™!My Personality: PokeyParty Theme: Seasonal | My ID Number: 1-649Balsam Christmas Tree may move at her own slow, pokey pace, but that’s what makes her so special. She’s the steady friend everyone gathers around to share laughs, stories, and...