Established in 1981, Aurora World is a global leader in plush toys and high-quality gift products, and a respected leader in the character and content industry.

Aurora World offers an extensive range of branded and licensed products for children and adults. The company sells its product lines via a wide variety of retailers including major zoos, department stores, high-end toy stores and top gift chains, as well as hospital gift shops, fine florists, candy stores and gift/stationary stores worldwide.

Aurora is known in the industry for its incredibly high quality products, range of diverse offerings and competitive pricing. In addition, Aurora owns its manufacturing facilities and prides itself in their expansive distribution resources and in-house research and development teams.


For the over 35 years, Aurora World has been an industry leader in helping imaginations come alive.

We have several lines of plush toys to assist children of all ages in learning and expanding their ingenuity through play. Each product is developed, designed, manufactured, tested, sold, and customer serviced under one company.

Being involved in the mere possibility of a concept and seeing it thru to reality means that we are dedicated to every step in the process; and because we own all of our own factories we have the capability to produce almost anything that comes to mind. If we aren’t already producing what your business needs, we can work together to get it into the marketplace swiftly and effectively.

Our Pledge to Sustainability

In 2018, Aurora World began transitioning it’s products into “Eco-Friendly” plush. The change began by using 100% biodegradable pellets (made from recycled materials).

All of our shipping boxes are made from recycled materials. In the future, we are investing in using poly bags and sourcing recycled J-Hook and Dennison plastic tag pins.

At Aurora, we are saving over 400,000,000 plastic bottles globally on an annual basis, contributing to a greener world by producing all of our plush using eco-friendly materials.

We are humbled to be able to contribute to our environment’s sustainability while delivering smiles to millions of people all over the globe.

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