New Aurora®

Discover the Majestic World of Breyer® Horse PlushiesDiscover the exquisite Breyer - Bridle Buddies plush collection by Aurora stuffed animals, where each plush horse captures the authentic allure and spirit of majestic breeds. Crafted with a commitment to excellence, these Breyer plush creations are...

Freedom Hat is now Party-Sized from the Palm Pals Collection, bringing even bigger patriotic spirit and plush-filled pride! With its bold red, white, and blue colors and embroidered stars across the brim, this oversized favorite delivers a celebration of American charm in extra-cuddly form.Made...

Snoopy™ & Friends: The Peanuts® Plush Collection by Aurora®Dive into the heartwarming world of Charles M. Schulz's beloved characters with the Peanuts® plush toys collection from Aurora. This delightful assortment brings to life the iconic gang in soft, huggable forms, perfect for fans of...

Get to Know Party-Sized Rudolph!About Me: Party Theme: Licensed | My ID Number: 2-098My Story:Celebrate the timeless charm of Rudolph the Red-Nosed Reindeer® with Aurora's officially licensed plush collection! Each character is crafted with high-quality materials and thoughtful details that capture the heart, personality,...

Snoopy™ & Friends: The Peanuts™ Plush Collection by Aurora®Dive into the heartwarming world of Charles M. Schulz's beloved characters with the Peanuts™ Plush Collection from Aurora®. This delightful assortment brings to life the iconic gang in soft, huggable forms, perfect for fans of all...

I'm a Peaceful Potato on the Spud-O-Meter! Potato Pals Parade: The Spudtacular Plush Playmates! Welcome to Spudsters by Aurora World, where charming potato-shaped plushies bring a playful twist to cuddly companions. These unique potato plush creations blend lovable animal traits with the delightful shape...

Get to know Balsam Christmas Tree™!My Personality: PokeyParty Theme: Seasonal | My ID Number: 1-649Balsam Christmas Tree may move at her own slow, pokey pace, but that’s what makes her so special. She’s the steady friend everyone gathers around to share laughs, stories, and...

Get to know Percy Pelican™!My Personality: LocalParty Theme: Aquatic | My ID Number: 1-675Percy Pelican is the local legend of the waterfront, known by everyone who passes through. He’s friendly enough, but he’s got one golden rule: treat his beach with respect, and you’ll...

Get to know Diana Bunny Mushroom!My Personality: BeamingParty Theme: Seasonal | My ID Number: 1-602Diana Bunny Mushroom beams with the energy of spring sunshine, lighting up every meadow she visits. With magical bunny ears that seem to sprinkle a little extra wonder wherever she...

Plushies That Are Not Just Cute, They're Too Cute™Welcome to the world of Too Cute, an enchanting realm where softness meets adorableness. Step into our cozy plush corner and discover a sanctuary of round, fluffy plushies that are irresistible to the touch and heartwarming...

Viva Party Hat™ is now Party-Sized!My Personality: CelebratoryViva Party Hat is now Party-Sized from the Palm Pals Collection, bringing a confetti-filled spirit to even bigger birthday bashes! Featuring cheerful light blue fur, vibrant polka dots, and a playful red pom-pom topper, this oversized celebration...

Site See with the Cliff Travel Cup™ Clip-On!My Personality: Globe-TrotterFuel your day with positive vibes and the Cliff Travel Cup Clip-On! Featuring a vibrant sky-blue plush 'cup', rosy embroidered cheeks, and a white fluffy 'straw', this refreshing companion is always brewed to perfection. Clip...

Plushies That Are Not Just Cute, They're Too Cute™Welcome to the world of Too Cute, an enchanting realm where softness meets adorableness. Step into our cozy plush corner and discover a sanctuary of round, fluffy plushies that are irresistible to the touch and heartwarming...

Hug Peppa and Friends with Aurora®'s Official Peppa Pig™ Plush CollectionExplore the delightful world of Peppa Pig with Aurora's officially licensed plush collection! Each plushie meticulously captures the essence and charm of Peppa and her friends with high-quality materials and attention to detail that...

Snoopy™ & Friends: The Peanuts® Plush Collection by Aurora®Dive into the heartwarming world of Charles M. Schulz's beloved characters with the Peanuts® plush toys collection from Aurora. This delightful assortment brings to life the iconic gang in soft, huggable forms, perfect for fans of...

Get to know Jolly St. Nick™!My Personality: MerryParty Theme: Seasonal | My ID Number: 1-644Jolly St. Nick is the life of the holiday season, always ready with a booming laugh and a bag full of cheer. He spends his days wrapping gifts, sneaking sweet...

Wrist Wranglers™ Collection: Slithering Companions for Your Next AdventureEmbrace adventure with Aurora's Wrist Wranglers, a playful series of snake plushies designed to wrap around your wrist and join you on all your journeys! These serpentine buddies are crafted with soft elastic sewn inside, allowing...

Snoopy™ & Friends: The Peanuts® Plush Collection by Aurora®Dive into the heartwarming world of Charles M. Schulz's beloved characters with the Peanuts plush toys collection from Aurora. This delightful assortment brings to life the iconic gang in soft, huggable forms, perfect for fans of...

Plushies That Are Not Just Cute, They're Too Cute™Welcome to the world of Too Cute, an enchanting realm where softness meets adorableness. Step into our cozy plush corner and discover a sanctuary of round, fluffy plushies that are irresistible to the touch and heartwarming...

Celebrate the Holidays with an Aurora® Plushie!Get ready for a sprinkle of winter magic as the holiday season twinkles on the horizon! Our Holiday Plush collection is here to dazzle and delight, weaving a spell of festive charm that's irresistible to all. With each...

Doughy, Dear, & Downright Darling: Meet the Dumplin'™ Crew!These delightfully stout companions feature a signature dumpling shape - stout, sturdy, and perfectly weighted with beans to sit exactly where they land. Crafted with compact, chonky bodies and endearing, minimalist expressions, they boast charming details...

Wrist Wranglers™ Collection: Slithering Companions for Your Next AdventureEmbrace adventure with Aurora's Wrist Wranglers, a playful series of plushies designed to wrap around your wrist and join you on all your journeys! These snake-inspired buddies are crafted with soft elastic sewn inside, allowing them...

Silky, Squishy, & Seriously Sweet: Meet the Tumbletoes™!Step into a world of cozy wonder with the Tumbletoes collection by Aurora plush. These endearing characters are designed for ultimate huggability, featuring oversized paws with charming stitched details that are perfect for little hands to hold....

Thicket Tales™ - Slim, Sophisticated, and Seriously SoftWander into a world of refined charm with the Thicket Tales collection by Aurora plush. These sophisticated companions are designed with a distinct European flair, featuring elongated, slender bodies and a graceful silhouette that stands out in...

Thicket Tales™ - Slim, Sophisticated, and Seriously SoftWander into a world of refined charm with the Thicket Tales collection by Aurora plush. These sophisticated companions are designed with a distinct European flair, featuring elongated, slender bodies and a graceful silhouette that stands out in...

Ride into Adventure with Giddy-Up Friends™ by Aurora® - Classic Hobby Horses!Giddy-Up Friends by Aurora brings the classic joy of hobby horses to a new generation. Each horse features a plush head mounted on a sturdy wooden stick, perfect for pretend gallops and rides....

Bring Home an Icon with the Official Rudolph the Red-Nosed Reindeer® Plush CollectionCelebrate the timeless charm of Rudolph the Red-Nosed Reindeer® with Aurora's officially licensed plush collection! Each character is crafted with high-quality materials and thoughtful details that capture the heart, personality, and nostalgic...

Wrist Wranglers™ Collection: Snake-Inspired Companions for Your Next AdventureEmbrace adventure with Aurora's Wrist Wranglers, a playful series of plushies designed to wrap around your wrist and join you on all your journeys! These snake-inspired buddies are crafted with soft elastic sewn inside, allowing them...

Get to know Klaas Santa Cocoa™!My Personality: Tender-HeartedParty Theme: Seasonal | My ID Number: 1-651Klaas Santa Cocoa has a tender heart that keeps the North Pole running warm and happy. Always ready with a steaming cup of cocoa, he makes sure every hardworking elf...

Get to know Lumi Snow Star™!My Personality: ExceptionalParty Theme: Seasonal | My ID Number: 1-657Lumi Snow Star is a rare wonder of winter, forming only on the coldest, clearest nights. Her exceptional glow lights the way for friends and fills the season with awe...