AURORA® BLOG

Sidebar

RECENT ARTICLES

Celebrate the red, white, and cute - Star-Spangled Palm Pals Have Arrived!

01 July 2026

Make May More Meaningful with the Sweetest Special Occasion Plush

01 May 2026

Take the New Palm Pals Quiz to Find Your Plush Bestie!

01 April 2026

What Makes a Plush, Plush? A Fun Look at the Word's History

15 March 2026

More Spudsters™ Are Sprouting! Meet Spring’s Sweetest Potatoes

15 February 2026

Welcome to the Aurora Plush® and Toy Blog!

featured Celebrate the red, white, and cute - Star-Spangled Palm Pals Have Arrived!

Meet the Americana Palm Pals™ Quick answer: The Americana Palm Pals collection by Aurora is a new series of patriotic-themed plush toys featuring eight uniquely designed characters, including the America B'Day Cake™ and Patriot Eagle™. Perfect for collectors, summer celebrations, and gift-giving, each palm-sized pal brings bold, joyful American spirit straight to your hands. The hunt for the next great addition to...

On by Marketing Department 0 Comments

Make May More Meaningful with the Sweetest Special Occasion Plush

From Mother’s Day to Teacher Appreciation and Graduation May is full of meaningful moments. It is the time of year when families celebrate moms and grandmas, students honor the teachers who helped them grow, and graduates step into an exciting new chapter. With so many heartfelt occasions packed into one month, finding a gift that feels thoughtful can make all the difference....

On by Marketing Department 0 Comments

Take the New Palm Pals Quiz to Find Your Plush Bestie!

Updated with New Questions + Palm Pals! Welcome to the whimsical world of Palm Pals! If you love collecting soft, adorable, personality-driven companions, you already know that these fun-sized characters are bursting with charm. But Palm Pals are much more than just cute faces. Each perfectly under-stuffed plush has a quirky personality, a favorite activity, and a heartwarming best friend story that...

On by Marketing Department 0 Comments

What Makes a Plush, Plush? A Fun Look at the Word's History

The History of the Word "Plush" We all know the spectacular sensation of squeezing a perfectly plump, gloriously fuzzy friend. For plush toy collectors and enthusiasts, adding a new cuddly companion to the display shelf brings a special kind of magic. These soft, huggable treasures turn any frown or fright into a smile so bright. But have you ever paused mid-hug to...

On by Marketing Department 0 Comments

More Spudsters™ Are Sprouting! Meet Spring’s Sweetest Potatoes

Say hello to the new Spudsters™ Spring has sprung, and so have a few fresh faces in the world of Spudsters! If you’re a fan of fluffy friends that double as decor and delightful cuddle companions, you’re in for a treat. The Spudster family is growing, bringing more squishy, mashable joy to your collection. But before we introduce the new recruits, let’s talk...

On by Marketing Department 0 Comments

New Year, New Cuddles: Unveiling the New 2026 Aurora Plush Collections

Discover Aurora's New Collections! Pop the confetti and get those party horns ready! As we wave a fond farewell to 2025, the team here at Aurora is absolutely buzzing with excitement to welcome 2026. A new year represents a fresh start, a blank page in your diary, and most importantly for us plush enthusiasts: a brand-new reason to expand our cuddle collections!...

On by Marketing Department 0 Comments

Palm Pals™ is Rebranding! A Fresh New Look for Your Favorite Friends

See What’s New with Palm Pals™ You know that feeling when you see a familiar, friendly face? It is a little spark of joy. For years, Palm Pals have been those friendly faces, delightfully palm-sized companions that find a place in your heart wherever you are in the world. We've loved seeing them join your adventures, collections, and special moments. And today,...

On by Marketing Department 0 Comments