Spark a Passion for Play - Where Quality Meets Innovative Toys!

Aurora® Toys embodies quality and innovation in the world of play, crafting not just toys but gateways to imagination and excitement.

A collection of slime toys in tubs: purple slime, blue slime, brown slime, black slime, pink slime, and green slime

Poppy Slime Co™ - Stretch, Squish, Sparkle!

Feel squishy slime ooze between your fingers every satisfying squeeze!
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Three sets of animal figures: jungle animal toys, ocean animal toys, and dinosaur toy

Animal Play Figures - Explore Animal Habitats

Mini animal figures with their paired habitats for immersive fun
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Three eco-friendly toys in the Wheatley vehicles collection, a dump truck toy, a fire truck toy, and a cement truck

Wheatley™ Vehicles - Innovative Sustainable Fun

Made from wheat straw plastic to encourage environmental responsibility!
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EXPLORE ALL COLLECTIONS

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A large beach bucket set that comes with a shovel toy, a claw toy, and five sand toys for the beach
Beach Bucket Set
An orange stretchy caterpillar toy with a green, pink, and blue stretchy worm toy
Stretchy Caterpillar
"Eco-friendly Aurora Toys collection, include a fire truck toy, a garbage truck toy, a dump truck toy, and a cement truck toy "
Mini City Vehicles
A green and blue jumbo spring toy that can do several toy springs tricks
Jumbo Spring
Four toy animals in the Aurora Toys Jumbo Animal collection, a bear toy, an elephant toy, a lion toy, and a tiger toy

Jumbo Soft Animal Figures

Realistic animal toys that will bring playtime to life!
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Trending Now

Aurora® Toys - Poppy Slime Co.™ - Unicorn Rainbow Slime
$ 17.69
$ 17.69
Aurora® Toys - Poppy Slime Co.™ - Dinosaur Slime
$ 17.69
$ 17.69
Aurora® Toys - Poppy Slime Co.™ - Whimsical Garden Slime
$ 17.69
$ 17.69
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Featured Products

Aurora® Toys - Wheatley™ - Mini Planes
$ 13.99
$ 13.99
Aurora® Toys - Wheatley™ - Car Hauler
$ 35.69
$ 35.69
Aurora® Toys - Wind-Up Sub
$ 13.19
$ 13.19
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An axe throwing and dart throwing game that is safe for children and comes with toy axes, toy darts, and a fabric target

Axe Throwing & Dart Set - Safe Active Play

Soft foam axes and darts for some adventurous activity!
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A green doctor toy kit that comes with a variety of doctor toys by Aurora Toys

Doctor Kit Playset - Imaginative Pretend Play

Crafted from wheat straw plastic to support sustainable playtime!
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