Breyer® Announces New Partnership with Aurora World

September 24th, 2019

Pequannock, NJ (September 23, 2019)  Breyer Animal Creations, long established as the world’s leading brand for authentic horse models, toys and collectibles, has partnered with Aurora World, one of the outstanding global leaders in high-quality plush. Entering Breyer’s 70^th anniversary year in 2020, Aurora will be launching up to five new assortments of horse plush, each inspired by the most authentic brand in horses – Breyer.

“Breyer is a timeless brand beloved by generations of fans who love horses,” said Michael Kessler, Aurora World’s senior vice president of sales and marketing. “We are very excited about this relationship and look forward to delivering high quality horse plush authentic enough to carry the Breyer brand.”

“I am passionate about great plush and the joy it brings to kids,” said Tony Fleischmann, president of Reeves International, Breyer’s parent company. “Aurora has the same dedication to high quality as we do. I’m thrilled to see Breyer horses come to life in plush.”

To help bring Breyer’s horses to life in plush, vice president of marketing Stephanie Macejko, who holds a degree in equine science and has a lifetime of experience with horses, worked closely with Aurora’s designers to ensure breed accuracy and capture the loveable inspiration only horses can bring. “Aurora’s attention to detail has been fantastic,” said Stephanie. “Their expertise has captured how magical horses truly are. We wanted to make sure that hugging Aurora’s Breyer plush is like hugging a real horse.”

Aurora’s full line of Breyer plush will begin to hit markets in late 2019 and be fully launched in 2020.

About Breyer Animal Creations^®

Breyer is the world’s leading brand of horse inspired toys, gifts, collectibles and live events. Breyer is a division of Reeves International, a family owned, New Jersey-based manufacturer and distributor of high-quality toys, gifts and collectibles. Founded in 1950, Breyer celebrates the beauty, power and inspiration of horses, with a dedicated commitment to authenticity, quality and realism. Breyer is one of America’s most iconic toy and collectible brands and its ‘portrait’ models of horse heroes like Secretariat, Misty of Chincoteague and The Black Stallion have been inspiring children and adults alike for decades. Breyer has partnerships with major entertainment studios, publishers and other content developers and distributors. Breyer’s annual convention BreyerFest is one of the largest fan gatherings in the world celebrating the horse. Discover the world of Breyer at www.BreyerHorses.com.

About Aurora World

Established in 1981, Aurora World is a global leader in plush toys and high-quality gift products, and a respected leader in the character and content industry. Aurora World offers an extensive range of branded and licensed products for children and adults. The company sells its product lines via a wide variety of retailers including major zoos, department stores, high-end toy stores and top gift chains, as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide. Aurora is known in the industry for its incredibly high quality products, range of diverse offerings and competitive pricing. In addition, Aurora owns its manufacturing facilities and prides itself in their expansive distribution resources and in-house research and development teams.

Contact:

Breyer Animal Creations^® – June Banker  Tel: 973-694-5006, ext 331, Email: jbanker@reevesintl.com