Aurora World Named Tokidoki Licensee

December 6th, 2016

Pico Rivera, CA, June 7, 2016 – Aurora World, a global leader in plush toys and high-quality gift products, today announces a partnership with tokidoki, the internationally recognized and iconic lifestyle brand that has amassed a cult-like global following for its larger-than-life characters. Aurora World will feature a line of plush bearing the distinctive tokidoki look.

“Aurora World’s incredible product development and execution made it the ideal choice to create tokidoki plush characters,” said tokidoki Co-Founder and CEO, Pooneh Mohajer. “We are looking forward to working with them to reach more tokidoki fans everywhere.”

“We’re delighted to be chosen as a licensee for this unique brand that has built such an incredible following worldwide,” said Michael Kessler, Aurora World’s Senior Vice President of Sales & Marketing. “The tokidoki line is the latest example of Aurora’s continued commitment to adding licensed products to our already broad variety of products we offer.”

Aurora World joins other top tokidoki licensees to launch a cohesive tokidoki plush universe at department and specialty stores this year.

About Aurora World Inc.

Established in 1981, Aurora World is a global leader in plush toys and high-quality gift products, and a respected leader in the character and content industry. Aurora World offers an extensive range of branded and licensed products for children and adults. The company sells its product lines via a wide variety of retailers including major zoos, department stores, high-end toy stores and top gift chains, as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide.

tokidoki, which translates to “sometimes” in Japanese, is an internationally recognized and iconic lifestyle brand based on the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold. Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought-after global lifestyle brand. tokidoki offers an extensive range of products which include apparel, handbags, cosmetics, accessories, toys and more. Simone Legno, tokidoki’s creative director, was born in Rome, Italy and from a very young age developed a deep love of Japan and a fascination with world cultures. Combining Legno’s unique talent and creativity with Mohajer’s business acumen, tokidoki has grown exponentially. As an innovative company, tokidoki is known not only for its eye-popping aesthetic and criminally cute characters but also its megawatt partnerships. For more information, please visit the tokidoki flagship store in Los Angeles, CA or online at


Business Contact:

Imtiaz Hasan, Aurora World Inc.

(562) 205-1222

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