Aurora World Launches Major Sustainability Initiative!

Global Toy Company Focuses on ‘Going Green’ for 2019 and Beyond

Pico Rivera, CA, January 16, 2019 — Aurora World, a global leader in plush toys and high-quality gift products, likewise a respected leader in the character and content industry, has announced a new and expansive sustainability program — its first major company-wide environmental effort.

“In the last few years, here at Aurora World, we have made a conscious effort to reduce waste and help protect the planet — cutting paper usage over 30% by switching to a digital filing process,” according to Michael Kessler, Senior VP of Sales and Marketing. “Now, more than ever, is the time to go green. After years of searching, we have finally found all the resources needed to make a significant impact. By using recycled products and cutting waste, we can contribute to a better world.”

In 2018, Aurora began the transition from plastic fill to 100% post-consumer fill (fibers made from recycled materials) for its most extensive and diverse line, Destination Nation — found in zoos, aquariums and museums, among other locations. It was the first Aurora line to use eco-friendly recycled biopolymer pellets last year as well.

Starting January 2019, Aurora World will be adopting 100% post-consumer polyester for all its products. They will also begin utilizing eco-friendly recycled biopolymer pellets in all Aurora World products. These pellets are used to give plush toys weight and the best shelf appearance; alone, they account for over 3 million pounds of recycled plastic annually.

In addition, the current standard satin sewn-in label will be replaced with recycled satin. Not to mention, the hang tag will no longer be coated with UV and will be made with 100% recycled paper. Aurora World will be sourcing other recyclable materials that will make a remarkable contribution to having its plush become entirely eco-friendly. These changes will be finalized on all products before the end of this year.
Furthermore, the company’s master shipping cartons are already made of recyclable material and will begin carrying the U.S. recycled product symbol. In other shipping developments, Aurora World will also replace plastic packing tape with paper packing tape and use fewer poly bags.
While some toy companies have made certain adjustments with the environment in mind — a hangtag here, or filling there — Aurora World is implementing an overall broader strategy. The new program will impact every stage of the Aurora World business to better the planet, from product filling to data filing.
To learn more about Aurora World, please visit
About Aurora World
Established in 1981, Aurora World is a global leader in plush toys and high-quality gift products, and a respected leader in the character and content industry. Aurora World offers an extensive range of branded and licensed products for children and adults. The company sells its product lines via a wide variety of retailers including major zoos, department stores, high-end toy stores and top gift chains, as well as hospital gift shops, fine florists, candy stores and gift/stationary stores worldwide. Aurora is known in the industry for its incredibly high-quality products, range of diverse offerings and competitive pricing. In addition, Aurora owns its manufacturing facilities and prides itself in their expansive distribution resources and in-house research and development teams.
Imtiaz Hasan
Marketing Manager

Aurora World

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