Aurora World - Blog

We at Aurora are very excited to announce a new product line! This year we are releasing our shining new fantasy line, Sparkle Tales! *Not all pictured Sparkle Tales products available at the time of this post Sparkle Tales captures some of the all time favorite fantasy creatures, including the ever popular unicorn and dragon. Coming in a variety of designs, the quality materials...

A lot of the times, when you think about plush, you immediately think of a child. After all, one of the key hallmarks of childhood is the presence of a fluffy stuffed friend that is taken everywhere you go.  Of course, because plush unfortunately do not last forever, they eventually fall out of our lives as we grow up and replace them with other...

This February, Aurora World exhibited at New York Toy Fair for the 25th year, marking decades of success and growth. It was a great time seeing many familiar and new faces, and we are looking forward to another successful upcoming year!  We highlighted some exciting new additions to our existing lines, as well as several brand new licenses and collections debuting for 2018. Take a...